Connect with us

Hi, what are you looking for?

APPS

Pinterest predicts the trends that will shape 2021

Pinterest, the visual discovery engine that people use to find inspirations for their lives, is announcing Pinterest Predicts, an annual trend report that looks ahead to the biggest trends of the upcoming year.

Pinterest, the visual discovery engine that people use to find inspirations for their lives, is announcing Pinterest Predicts, an annual trend report that looks ahead to the biggest trends of the upcoming year.

With more than 400 million people around the world using the platform each month to discover new ideas and bring them to life, people turned to Pinterest in 2020 for guidance and inspiration on navigating their lives during the global pandemic. From this historic year came new behaviours that Pinterest analysed to predict the top trends to watch for the year to come. These insights are not-yet-trending but will become the next-big-thing tomorrow.

Please find the full list of 2021 trends, based on emerging searches with increases compared to last year, at Pinterestpredict.com, and here a selection of the leading trends.

Wellbeing: Sleep time is the new “me” time

From home goods just for sleep to bedtime exercise routines, people will bring intention to more restful regimens.

Increase in searches year over year for: 

Advertisement. Scroll to continue reading.
  • Sleep workout 3x
  • Sleep blends for diffuser +80%
  • Sleep yoga +90%
  • Silk sleepwear +60%

Beauty: Minimal skincare is the new glow up 

A new “effortlessly chic” skincare routine is simple and sustainable.

Increase in searches year over year for: 

  • Glowing skin how to get naturally +4x
  • Face yoga exercises +4x
  • Homemade skin care +110%
  • Natural everyday makeup +180%

Fashion: Make it is the new work it

Gen Z will take personalization to the next level with making their own everything, from painted-on denim to custom crewneck sweatshirts.

Increase in searches year over year for:

  • Jean painting ideas +3x
  • Reworked clothes +6x
  • Custom hoodies +130%
  • Tote bag design diy +115%

Home: Shelfies are the new gallery walls

People will be collecting and investing in eye-catching appliances, from colored glassware to handmade clay plates.

Increase in searches year over year for:

  • Kitchen floating shelves décor +130%
  • Copper cookware +35%
  • Colored glassware +135%
  • Clay plates +105%

Food: Kitchen is the new Michelin

Chef-inspired meals, food plating techniques and garnishes are all trending up. 

Advertisement. Scroll to continue reading.

Increase in searches year over year for:

  • Bread art +130%
  • Food garnishes +55%
  • Food plating +105%
  • Tea recipes homemade +60%

Travel: Nomadding is the new jet-setting

Whether seeking a sky full of stars or a field full of flowers, people will be planning national park road trips, trading city life for a rental cabin in the woods and using remote work as an excuse to explore the great outdoors.

Increase in searches year over year for: 

  • Nomad aesthetic +80%
  • Motorcycle tent +100%
  • Wild flower field +165%
  • Couple stargazing +165%

Parenting: Planet is the new playground

Save the planet, but make it fun. In 2021, parents will entertain kids while they educate them and make art with what they already have.

Increase in searches year over year for: 

  • Art education projects +35%
  • Outdoor education + 85%
  • Cardboard toys +85%
  • Pencil shaving art for kids +115%

Finance: CEO is the New DIY 

People will tap into their entrepreneurial side and use Pinterest to bolster their business. Branding ideas, podcast tips and small business ideas will all be high in demand this year.

Increase in searches year over year for:

Advertisement. Scroll to continue reading.
  • Small business ideas +90%
  • Branding your business +105%
  • Podcast design +130%
  • Entrepreneur motivation +2x

Celebration: Planning is the new love language

Pinterest users are planners, and now they’ll be planning even the smallest celebration moments for the people they love, from movie nights to monthly anniversaries.

Increase in searches year over year for:

  • Monthly anniversary message for girlfriend +145%
  • Anniversary box for him +80%
  • Movie date night at home +110%
  • Death to my 20s party +3x

These insights tell what people are inspired and will accomplish in the year ahead.

The full list of 2021 trends is available on Pinterest Business.

Advertisement
Advertisement

Like Us On Facebook

You May Also Like

SOFTWARE

Affinity Photo, Designer and Publisher are optimised to deliver a seamless upgrade experience for Apple users installing the new macOS Monterey. And buyers of...

APPS

Prior to these innovations, Solane took orders from customers through its SMS channels, Hatid Bahay hotline, and Facebook page – with live agents tending...

APPS

KonsultaMD is your telehealth membership service now made even more accessible through GLife inside the GCash app that allows you to have 24/7 unlimited...

APPS

With its two trailblazing news formats – reels and bullets – everyone can get to know more updates, in no time at all.

APPS

The Slip Communities app aims to make digital transactions smooth and hassle-free. With its straightforward user experience, users get to create new communities and...

APPS

From linking multiple accounts for easy monitoring, to managing consumer transactions such as buying load, redeeming rewards, and availing exclusive promos, the super app...

APPS

What used to require at least a visit to the bank is now replaced by an online account opening service through one’s smartphone and...

HEADLINES

A one-stop app, the GigaLife App brings together all the digital needs and rewards of Smart subscribers right at their fingertips, powered by the...

Advertisement