TELUS International Philippines (TIP) was recognized for its exceptional 2021 employee-directed public relations and communication campaigns at the virtual Gabi ng Parangal Awards Ceremonies held by the Public Relations Society of the Philippines (PRSP). TIP received six Anvil Awards and a nomination for Company of the Year Award.
The Anvil Awards are presented annually by the Public Relations Society of the Philippines to outstanding PR programs, tools and practitioners as discerned by a multi-sectoral board of jurors and symbolizes excellence in public relations.
As a leading Philippines-based provider of digitally enabled customer experience and business process solutions, TELUS International Philippines’ caring and diverse company culture has been cited as a key reason that employees stay with the company and deliver above and beyond when it comes to customer service.
“The six Anvil Awards we won today are feathers of pride in our cap, and a testament to the effectiveness of our creative and innovative team member-directed campaigns that build and represent our strong corporate culture. We thank the PRSP organization and its Board of Judges for continuing to celebrate our work through the Anvil Awards,” said Pia Gajasan, Communications Senior Manager for Asia-Pacific at TELUS International.
Three of the six Anvils were awarded for the company’s celebrated #VaxxedandHappyHere campaign which drastically reduced vaccine hesitancy and vaccine misinformation, while increasing vaccination rates among TIP employees across all seven of its sites (six in Metro Manila, one in Iloilo). The company purchased 80,000 doses of COVID-19 vaccines last year to provide free vaccination for all team members, their families and loved ones and their communities as part of a trilateral agreement with the government and AstraZeneca. The #VaxxedandHappyHere campaign was given two Silver Anvil Awards under the categories Specialized Public Relations Program – Issues Management, and Specialized Public Relations Program – Crisis/Risk Communication for Government and Private Sector. It also received a Gold Anvil for the category Public Relations Programs Directed at Specific Stakeholders – Employees.
The #VaxxedandHappyHere campaign also featured content designed to educate employees through credible and easy-to-digest information on the efficacy and safety of vaccines. Creative incentives such as the #VaxxedandHappyhere Grand Bonanza, where fully vaccinated employees could enter a draw to win significant prizes, including four brand new cars, helped create excitement and anticipation among employees. To reach all members of the team who were working onsite or from home, the campaign employed digital tools, internal communication channels, leadership conversations and creative engagement activities.
The 2021 #HappyHere PR and communications campaign was awarded a Gold Anvil Award under the Public Relations Program on a Sustained Basis – Internal Communications category for employee engagement programs that encouraged and celebrated employee involvement and passions. The #HappyHere campaign is a sustained program in TIP that has received recognition from Anvil and other award-giving organizations for the fourth year in a row. Last year’s #HappyHere initiatives contributed to a 91% employee engagement score for TIP according to Pulsecheck, the company’s annual employee sentiment survey conducted by third-party provider, Kincentric. The company’s world-class employee engagement score is a testament to the program’s success in keeping employees engaged and connected even as some team members continue to work remotely.
TIP Care campaign
TELUS International Philippines was also awarded a Silver Anvil under the category Public Relations Program Directed at Specific Stakeholders – Employees in celebration of the TIP Care PR and communication campaign, the company’s flagship support program for team members who were directly affected by COVID-19, whether needing medical consultations, in self-quarantine or through recovery from COVID-19. The program provided them with health and wellness guidance, resources and a solid support structure to assist them on their road to recovery. Aside from providing a toll-free, 24/7 hotline for team members and their loved ones, the TIP Care program also involved sending care kits to team members who had to self-quarantine, regardless of their COVID-19 test results, and even celebrated their quarantine completion with a family dinner sent to the team members’ homes.
Finally, a Silver Anvil under the category Specialized Public Relations Program on Corporate/Organizational Identity was awarded to TIP for the TELUS Days of Giving #GiveWhereWeLive PR and communication campaign. TELUS International Philippines invested over PhP 22 million in funding and in-kind donations to communities in 2021, helping 44,000+ Filipino children, youth and their families. Together, they were able to dedicate over 16,000 volunteer hours through various virtual and onsite TELUS Days of Giving activities, engaging 4,656 of our team members. Some of the corporate social responsibility initiatives conducted by the company last year included packing learning and hygiene kits, which were donated to support the Department of Education Brigada Eskwela Program’s “Bayanihan para sa Paaralan” program, conducting a virtual fun run earlier in the year to raise much-needed financial assistance for struggling distance learners under the World Vision’s Abutin Na10 Campaign, and donating cash and grocery kits to victims devastated by Typhoon Odette.