5 Reasons businesses still need to invest in a website

Posted on Oct 19 2017 - 12:03pm by Contributing Writer

By GoDaddy

Thriving in today’s competitive business environment requires being where customers are. To date, there are over 60 million Internet users[1] in the Philippines searching for products and services online. A website is a must if one wants to appear in their search results and connect with them.

IMAGE FROM PEXELS.COM

Below are five reasons why it’s worth investing in a website.

Websites keep your business relevant.

Businesses need to be where their markets begin the customer journey—from scanning the market for choices, zeroing in on a viable option, and then finally selecting “the one.” Take for instance the behavior of people buying electronic devices—studies show that a quick online research is the first step a person takes when shopping for mobile phones, tablets, or TVs[2]. They check out reseller websites to read specs and reviews before heading to a shop to purchase. In addition, data from Google show that half of mobile searches actually lead to store visits within one day[3].

Websites provide customers with more information on a business.

“Do you have a website?” Even if the question is made out of curiosity, positively responding to this query lends legitimacy to a business. Whether a business is new or established, providing a channel for people to find more information about a product, service, or the company itself would help in building that relationship with customers. And with seven in 10 Filipinos expected to have a smartphone by 20184, businesses must remember to make their websites mobile-friendly to make that initial contact with potential customers smooth and hassle-free.

READ:  Reasons why it’s important to legitimize your business

Websites serve as anchors to marketing efforts.

Marketers have done it all—rely on word-of-mouth referrals, hand out flyers in customer hotspots, and offer promos. While these traditional tactics may still yield results, an anchor supporting these marketing efforts can help unify and extend the customer experience. The website, as an anchor, can be the “home” where potential customers can head to where they can learn more about a product or service and contact information that could influence their purchase decision.

A website can also serve as a channel for customers to experience not only the business, but also the brand. A website allows the business to establish its identity, talk about its values, and make a bit of noise about what other satisfied customers think about the business. All these can positively influence potential customers looking to purchase a product or service.

Websites can complete the customer journey all the way to purchase.

More and more Filipinos are getting into the habit of online shopping. By the end of 2022, 46.1 million Filipinos would have made a purchase on the Internet5. Create a space for customers not only to learn more about your product and speed up the purchase decision, but also to actually make a purchase.

A website with e-commerce functionality allows businesses to reach out and introduce products to a previously untapped audience. It also allows them to break geographic boundaries and empowers customers to make purchases anytime and from anywhere.

Websites are platforms to showcase your company’s achievements.

READ:  How the cloud community is facing industrial scale challenges

If a business is churning out great results, it’s only right for it to showcase these achievements on a website. Fill the “About Us” section with pertinent details such as awards won, shareholder information, customer testimonials, and client feedback to help boost your products and services, your business, and the company itself. Nothing speaks success and credibility like an online résumé providing current and prospective customers an overview of what your business can do to help improve and enhance their lives.

[1] Digital in 2017

[2]Corby, John, Search Engine Land, New Insights: The Consumer Journey For Electronics

[3] Google, Understanding Customer’s Local Search Behavior

4 Ericsson Mobility Report 2017

5 Statista,eCommerce Statistics

Related Posts

Lamudi expands across Asia, opens in Phl Global real estate classifieds player Lamudi has announced that it is continuing its expansion on three continents at the same time. The platform is n...
Casio G-SHOCK launches MASTER of G Frogman timepie... Casio G-SHOCK announced the release of the new MASTER of G Frogman GWFD1000B-1, designed to withstand underwater missions. The amphibious G-SHO...
Netflix accelerates global video streaming with In... Infinera, a provider of Intelligent Transport Networks, announced that Netflix deployed the Infinera Cloud Xpress 2 to expand their delivery capacity ...
Bosch Security Systems, Sony business partnership ... The business partnership of Bosch Security Systems and Sony Corporation in the field of video security solutions became effective by February 1 – exce...
FINTQ, Grab sign pact for financial enablement of ... FINTQ, the financial technology arm of PLDT and Smart’s Voyager Innovations, is working with Transport Network Vehicle Service (TNVS) Company Grab Phi...
Globe to invest close to $500M to expand corporate... Globe Telecom announced that it is investing close to $500 million over a five-year period beginning 2016 to expand its corporate data network to meet...
Mobile data traffic in SEAsia and Oceania to grow ... The total mobile data traffic in Southeast Asia and Oceania is expected to further grow in the next five years, increasing eleven-fold by the year 202...
Choosing the right hardware to boost your company’... By Michael Ngan Country General Manager, Lenovo Philippines In the relentless pursuit of bigger margins, it pays to be first, fast, and economical. ...
BDO Unibank expands Fiserv relationship to increas... Fiserv, provider of financial services technology solutions, announced that BDO Unibank, the largest bank in the Philippines, extended and expanded it...
Social network sharing makes users easy target for... A quiz from Kaspersky Lab, with more than 1,000 Filipino respondents, has found that almost a third (30%) of social network users share their post...
About the Author

Leave A Response