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Visa partners with GCash for Paralympic Games Paris 2024 campaign

For the Paralympic Games Paris 2024, Visa has facilitated GCash, the number one finance app in the Philippines[1], to offer their GCash Visa Card customers the opportunity to win a trip for 2 to France to watch the Paralympic Games live.

Visa, a global player in digital payments, in its efforts to empower athletes and build a more inclusive world through sport, has been a partner of the Olympic Movement since 1986 and was the first global partner of the International Paralympic Committee in 2002. For the Paralympic Games Paris 2024, Visa has facilitated GCash, the number one finance app in the Philippines[1], to offer their GCash Visa Card customers the opportunity to win a trip for 2 to France to watch the Paralympic Games live.

The campaign, running from 9 March to 31 May 2024, allows GCash Visa cardholders to enter into the raffle upon meeting the program’s requirements, where 3 winners will ultimately be announced on 30 June 2024 as the lucky cardholders who will be flown to Paris and get premium access to Paralympic Games events and branded merchandise, courtesy of Visa.

Martha Sazon, President and Chief Executive Officer of GCash, stated, “As a champion of inclusion, GCash is dedicated to empowering all Filipinos, especially those underserved like Persons with Disabilities (PWD). Every Filipino, regardless of their circumstances, can access GCash — paving the way for financial progress.” Martha continued, “Thanks to Visa, we are able to support the 2024 Paralympics Games in Paris as the only partner from the Asia Pacific region. We will be sponsoring 3 of our GCash Visa Card customers to fly to Paris and enjoy the games live. We are proud to advocate for the rights and recognition of persons with disabilities on a global platform.”.

Jeff Navarro, Country Manager for Visa Philippines, said, “We are proud to facilitate GCash in this exclusive campaign for their cardholders that spotlights how important it is for all stakeholders to work hand in hand to support financial inclusion for everyone, everywhere. By promoting dialogue, raising awareness of existing Visa services, developing new technologies for individuals with impairments such as voice-activated and Braille ATMs, extending issuance, and connecting with Visa’s global network of financial institutions, Visa provides this global community of PWDs with greater access and choice.” Jeff further stated, “The GCash Visa Card winning customers will enjoy the exciting Paralympic sporting events in Paris as a once in a lifetime experience that we hope they will cherish forever.”

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The Paralympic Games Paris 2024 will run from 28 August to 8 September with 549 events in 22 sports, including a record 236 medal events for women. These games mark the first time Paris will host the Paralympics in its history and the second time that France will host the Paralympic Games, after the cities of Tignes and Albertville joint hosted the 1992 Winter Paralympics.


[1] Based on average monthly user: https://www.gcash.com/

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