Legacy brand Eng Bee Tin Chinese Deli, known for revolutionizing the hopia industry in the Philippines since 1912, is fully embracing technology, innovation and digital transformation through its collaboration with PLDT Enterprise.
During a PLDT Enterprise event, Eng Bee Tin shared its success story, highlighting the role of technology in future-proofing businesses, particularly SMEs, in an increasingly digital world.
A household name with a century-long history, Eng Bee Tin has been at the forefront of pastry innovation, continuously adapting to evolving consumer needs. Royce Gerik Chua, Vice President of Operations at Eng Bee Tin, underscored how technology has allowed the company to scale beyond its traditional roots.
Leveraging Technology to Scale and Innovate
“Innovation has been at the heart of Eng Bee Tin’s success, and technology has played a pivotal role in our ability to evolve,” said Chua. “From humble beginnings as a family-run deli, we have grown into a nationwide brand, made possible by strategic partnerships with technology providers like PLDT Enterprise. By leveraging the right digital tools, we are able to optimize operations, streamline logistics, and expand our reach across the country.”
PLDT Enterprise has equipped Eng Bee Tin with a suite of solutions, including fixed-line and wireless connectivity, cloud-based applications, and cybersecurity measures, ensuring seamless and secure operations.
The partnership has brought on stronger internet and phone connectivity, allowed restaurant branches to offer free Wi-Fi for customers, paved the way for GPS tracking for logistics, allowed for 24/7 CCTV monitoring and offsite recording for all branches, built interconnected IPPBX systems, empowered the business with live monitoring of inventory for branches, equipped it as well with business intelligence software, and put Eng Bee Tin right at the forefront of online marketplaces.
The growing partnership highlights the importance of digital adoption for SMEs, allowing them to enhance efficiency, scale operations, and improve customer engagement.
Empowering SMEs Through Digital Transformation
The collaboration between PLDT Enterprise and Eng Bee Tin is living proof of how businesses, regardless of size, can harness digital solutions to stay competitive.
“Eng Bee Tin’s journey reflects the power of digital transformation in empowering SMEs to thrive in today’s fast-evolving landscape,” said Dennis Magbatoc, Customer Relationship Management Head – National SMBiz, PLDT Enterprise. “Our commitment is to provide enterprises with the tools and solutions they need to navigate digitalization, enabling them to optimize their operations and deliver enhanced services to their customers.”
Aligned with the PLDT Group’s broader commitment to the United Nations Sustainable Development Goals (SDGs), particularly in fostering innovation and economic growth, PLDT Enterprise continues to champion digital inclusion by equipping businesses with accessible and future-ready solutions.
A Commitment to Empowering SMEs Toward Sustainable Growth
PLDT Enterprise remains dedicated to supporting businesses with tailored digital solutions designed to foster resilience and long-term success. Through its collaboration with Eng Bee Tin, the company reinforces its advocacy for SME empowerment, demonstrating how strategic partnerships and technology can drive sustainability and competitiveness in the digital era.
“From a humble traditional shop to a modernized pastry business that now serves thousands across the country, I can sincerely say that without embracing technology, we wouldn’t have been able to scale and sustain our growth in this evolving landscape. PLDT Enterprise has been instrumental in this transformation, providing us with robust connectivity, secure cloud solutions, and digital communication tools that streamline our operations and ensure seamless service to our customers nationwide,” Chua emphasized.
“As a business that has thrived for generations, Eng Bee Tin recognizes that continuous innovation is key to longevity. Our partnership with PLDT Enterprise is not just about technology—it’s about sustaining the legacy of our brand for future generations,” added Chua.
As SMEs continue to play a crucial role in the country’s economic recovery and growth, partnerships like this highlight the transformative impact of digital solutions, ensuring that businesses remain agile, resilient, and primed for long-term success.
