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TCL celebrates 25th anniversary, introduces new innovations

According to Peter Chen, CEO of TCL Philippines, the centerpiece of the celebration was a captivating presentation of TCL’s 2025 lineup, unveiling four game-changing innovations poised to revolutionize modern living. These innovations, centered on cooler, smarter, and sharper technologies, promise to redefine the consumer experience.

TCL Electronics, a Chinese-owned consumer electronic products provider, marks its 25th anniversary by unveiling four new game-changing innovations equipped with features Filipino households are looking for to promote a better quality of life. These products include the TCL QD MiniLED TV, FreshIN 3.0 air conditioner, refrigerator, and Front Loading washingmachine. and dryer.

According to Peter Chen, CEO of TCL Philippines, the centerpiece of the celebration was a captivating presentation of TCL’s 2025 lineup, unveiling four game-changing innovations poised to revolutionize modern living. These innovations, centered on cooler, smarter, and sharper technologies, promise to redefine the consumer experience.

TCL has been a key player in bringing technological progress to Filipino homes, consistently delivering innovations that transform everyday living. With innovative solutions that promote not only health care but also environmental protection, TCL appliances provide reliable operation and help save on energy costs without sacrificing performance.

Griffin Zhang, general manager of Asia Pacific Business Group at TCL Industries, said, “ TCL will continue to uphold the principle of “Technology Creates a Better Life”, constantly innovate and improve product quality and service levels. We hope to work collectively all the partners to explore the Philippine market and achieve mutual benefits and win-win results.”

During the anniversary celebration, Charlie Huang, deputy product director of Brownline at TCL Philippines, unveiled the brand’s most advanced X11K QD-MiniLED TV set to be launched soon. Bert Cheung, deputy product director of Air Conditioner at TCL Philippines, introduced groundbreaking climate control solutions through the innovative and award-winning TCL FreshIn 3.0 Air Conditioners. Eric Li, senior product manager of washing machine and refrigerator, presented the next generation of washing machines through the TCL Super

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Drum Combo+ C682 Front Load Washer and Dryer, emphasizing efficiency and smart

technology, followed by a look at TCL’s game-changing newly-introduced bottom mounted refrigerator AAT Inverter+ C436BMSB which is designed to elevate convenience and efficiency in everyday living.

TCL Philippines announced that its newest brand partners are TV personality and comedienne Valeen Montenegro and actress Rhian Ramos.

Valeen shared, “It’s honestly been such an exciting and inspiring journey. Becoming

part of the TCL feels like joining a brand that truly understands innovation and heart. For

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me, being a TCL Brand Partner means getting to work with a team that loves what they

do — and it shows.”

Rhian, for her part, expressed her excitement in being the newest addition to the

growing TCL Brand Partners, “Joining the TCL journey has been super exciting! It’s not

just about being a part of a brand; it’s about being part of something that really focuses

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on innovation and bringing people the best experiences. For me, being a TCL Brand

Partner means I get to align myself with a brand that truly cares about quality and design, while also making sure everyone can enjoy a cooler, smarter lifestyle. It’s all about bringing tech into our everyday lives in a way that feels natural and exciting.”

Both Valeen and Rhian are very much excited and looking forward to experiencing the

best technology that TCL products has to offer.

For Valeen, she chooses the TCL QD MiniLED TV as her all-time favorite. “It has truly

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changed the game at home. I just love how it turned my space into our own full-on entertainment hub. Especially for someone that loves staying home and just inviting friends over, the QLED picture is so clear and vibrant—it never disappoints! I’m just so proud of how it made our personal space so homey. Especially coming home after a long day’s work.”

Rhian’s heart fell in love with the TCL FreshIn 3.0 air conditioner. “I’m totally hooked on

the FreshIN 3.0! What’s really amazing about it is the voice command feature that works even without Wi-Fi. You can literally just say, ‘Hey TCL, turn on the AC,’ and it’ll instantly turn on. No need for an app or extra connections—just a simple voice command, and it’s done! It’s also amazing how I can stay cool without worrying about the energy bill skyrocketing. The fact that it delivers powerful performance while being mindful of energy consumption makes it not just smart but also sustainable. It’s a perfect example of how TCL is making tech smarter and more intuitive for everyday life.”

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