In today’s fast-changing communication field, more businesses are embracing CPaaS technology to create faster and easier customer communication. According to recent research, CPaaS is likely to exceed the 10 billion revenue mark as businesses turn to this technology to enhance customer experiences, provide solutions to business challenges, and streamline processes, but what is CPaaS? It is a cloud-based solution that allows companies to incorporate real-time communication features such as text messaging, video, live chat, and voice calls into existing applications.
Read on for five benefits of CPaaS software for your business.
CPaaS platforms are designed to be compatible with various mobile and web platforms. This means you are assured that the cloud solution you pick will work for you. A CPaaS platform also uses data science techniques like machine learning, Artificial intelligence (AI), voice intelligence, and automated translation to improve communication technology experiences.
Like other as-a-service solutions, Communication Platform as a Service functions on a subscription-based model, allowing you to only pay for the features you need. Since this technology is also cloud-based and offered as a service, you do not have to worry about pulling money to build and maintain its IT infrastructure. This enables you to save labor costs and capital expenditure.
Adding CPaaS to existing applications can enable your business to realize additional operational efficiencies. For instance, incorporating the text messaging feature into your software can help you send reminders to eliminate the cost of missed appointments. Using CPaaS to include support chatbots in business applications can help save support calls with representative expenses.
The last thing you want is unauthorized personnel to access your business and customers’ data. This could result in fraud, legal suits, and fines, so you should consider investing in CPaaS software. As a cloud-based service, these systems come with in-build security features to provide adequate protection for the data exchanged and stored in the cloud. Here are some security requirements for CPaaS cloud services:
- Firewall implementation
- Utilization of Tier IV data centers
- Data encryption
When purchasing software for your company, you can opt for a CPaaS platform to add to the existing system or combine new features with the existing ones to create a model that suits your needs. CPaaS software provides numerous APIs you could incorporate into your system without investing in additional backend infrastructure for communication platforms. The Communication Platform as a Service enables you to customize communication models, giving you complete control over your business communication, unlike the UCaaS, which provides a one-size-fits-all communication solution.
Thanks to the CPaaS software’s highly customizable nature, your business can scale up your communication channels as it grows. You could add, remove or swap features as much as you need by switching the platform’s APIs to build the model your business requires. This enables you to cater to the changing customer preferences in communication channels and helps you expand your company.
Customer interaction is critical to your business’s success. Invest in CPaaS software to streamline your business’ interaction with potential and existing customers. However, ensure you choose the right CPaaS provider to enjoy the above benefits.