Primer Group of Companies, has partnered with Atome, Asia’s leading Buy Now Pay Later (BNPL) platform, to provide shoppers in the Philippines with a flexible buy now pay later payment option when purchasing online from their favorite brands under the Primer Group.
Popular brands under the Primer Group include Res Toe Run, The Travel Club, Bratpack, Jansport, Columbia, Grind, Sneakpeek, Hydro Flask, Tumi, Quiksilver and The North Face, among many others.
Customers in the Philippines who shop online for the above brands will now be able to split their purchases into three deferred, zero-interest payments by checking out with Atome. The partnership will provide Filipino shoppers the ease of BNPL and will simultaneously bridge more consumers with top-tier brands under the Primer Group. To pay, users first have to download Atome’s app and register an account, before selecting Atome as the checkout payment option.
The Primer Group of Companies’ Dinah Lim, Vice President and Head of Primer’s Philippine Retail Group shares, “We are excited about our partnership with Atome. Our existing customers get to enjoy greater payment flexibility in our web stores. But more importantly this makes our brands more accessible to a greater number of Filipino online shoppers. We hope that this partnership allows for more journeys and adventures ahead.”
Sheila Sta. Ines, Head of Business Development, Atome Philippines, says “Primer Group distributes some of the biggest brands in urban lifestyle, travel, fashion, sports and wellness in the Philippines. Through this partnership, Primer customers in the Philippines will now have the option of a flexible, convenient and transparent way to shop and pay online for these quality brands. Together, we also hope this partnership can also accelerate the recovery of the retail and e-commerce industry in the Philippines.”
Atome launched in the Philippines at the end of 2021, partnering with over 100+ online and offline retailers across key shopping categories such as fashion, beauty, lifestyle, and home and living, with more to come.
Last October, Standard Chartered also announced a 10-year strategic partnership with Atome Financial, the holding company that includes Atome and other digital lending brands. The partnership includes USD500M in financing to expand Atome Financial’s regional ecosystem of merchants and customers.