The coronavirus pandemic has been a nightmare for millions of businesses in every sector; most especially with the audio industry. There has been nothing but losses for huge companies such as Danish brand Bang & Olufsen who saw over one year’s worth of losses every single quarter, and Bose closing over a hundred stores this past 2020. With millions of loyal customers jobless, manufacturing services and shipping costs at ridiculous prices, and cashflow drying up, many wonder how they will survive.
But amid all the unfortunate circumstances, some companies were lucky enough to strategically build their business model canvas to survive an economic crisis.
H-Audio Technologies is an audio tech company founded in 2017 by a Filipino American whose primary purpose was to sell sports headsets to raise money for the troubled, underprivileged Filipino youth.
“I was a troubled kid and a nutcase growing up, so I pretty much know what these kids are going through on a day-to-day basis, and why they make the bad choices that they choose.”, says the founder Marcelle Marcelino; a veteran radio broadcaster and music industry veteran in the Philippines.
“I tried the white labeling route where I would ask get an already made product and stamp my logo on it, but unfortunately being a DJ and studio sound engineer for over two decades, I was never satisfied with the outcome. So I did what most would not do, fly around various cities, meet with manufacturing plants, and source every part that I needed to create a pretty solid product in terms of sound and durability.”
Going on its fourth year this June, H-Audio has already collaborated with major brands and companies such as Coca-Cola, Huawei, Philippine Airlines, and even the likes of Kobe Bryant who needed their own audio components and products manufactured for them.
On the other side of the spectrum, H-Audio currently has their own products in major retail stores such as Urban Gadgets, Power Mac Center, The Listening Room, and many others nationwide, such as the PH3, a Filipino designed active noise cancelling headphone whose majority proceeds (60%) goes towards animal welfare and programs to help the troubled Filipino youth.
They also are not stopping there with growth and expansion as their primary driver, H-Audio has been very busy the past year forming a solid partnership with a US-based company, The Four Pillars Company, a service supplier for multi-family, hospitality, and healthcare buildings. Some of their biggest current projects together this 2021 is innovating student housing projects and hotels with their customized audio mirrors, multimedia tables, and other products specifically made for their current on-going projects in Florida, Utah, and Alabama.
“The Four Pillars Company is proud to partner with H- Audio. The most valuable part of our partnership with H-Audio is their vision of infusing technology and audiophile-quality sound into everyday products. H-Audio has an eye for detail and design that creates excellent user interfaces for our clients. Lastly, their vision to produce products that aren’t available from other manufacturers keeps us several steps ahead of our competition.” Says J. Ryan Barrett, President and CEO of The Four Pillars Company.
Taking more giant leaps, H-Audio has also been in negotiations with a certain Brazilian company to open H-Audio Brazil by the end of 2021, along with its current trajectory to expand operations in Australia; all for the goal of having more people worldwide experience high quality audio products at a very fair price.
Definitely something a lot of us who have to stick to budgeting our expenses during what seems to be a never ending pandemic, really need.