Eyeing to make a dent in the Southeast Asian market, YiLinker – an e-commerce platform founded by Singapore-based YiLinker Investment Pte Ltd – infused $6 million to conduct business in the Philippines.
According to Nelson Liao, CEO of YiLinker Philippines, YiLinker decided to invest in the Philippines because of its progress in e-commerce.
“From 2013 to 2015, the growth in local online transactions is almost 100% every year. Based on this, we can see the Philippines to become a better market for e-commerce like China and other developed countries,” Liao said.
In 2014, 40% of over 100 million Filipinos were Internet users, while 90% of online population have social media accounts. He also said that an average Filipino Internet user spends about 53 hours per week on social media, and has an average of 660 friends in social media.
“We have knowledge about the lifestyle of Filipinos, what they want and what their habits are. We want to turn these habits into business opportunities,” said Liao.
With YiLinker’s entry into the Philippines, “we aim to revolutionize the local e-commerce industry with the YiLinker model where online is better than offline. We have an affiliate program where stakeholders can set up online stores and offer merchandise without spending a single centavo, no need to hire people, but have the chance to earn,” said Liao.
The company is targeting the A, B, and upper C market.
YiLinker Philippines is now offering a business opportunity for those who want to venture into e-commerce without investing money in capital and manpower. All business owners have to do is sign up as an affiliate of YiLinker.
To become a YiLinker affiliate, one must sign up for an account; scan and upload requirements such as valid ID, TIN ID, DTI, SEC and BIR certifications and photo; wait to be accredited; and attend trainings.
Through the affiliate program, YiLinker partners with affiliates who select their desired products and promote them to various social media platforms while it provides end-to-end services – from fulfillment to payment collection to after-sales service like concerns on returns, replacements, and refunds.
YiLinker also provides marketing support including promotions and strategies, product pricing and training.
An affiliate can earn up to 60% commission on net profit of each transaction with YiLinker.
The company has five warehouses, located in Muntinlupa City (main warehouse), Mandaluyong City, Quezon City, Pasay City, and Caloocan City.