Lazada, Southeast Asia’s leading eCommerce platform, has joined Meta’s Facebook Affiliate Partnerships program, enabling content creators across the Philippines, Singapore, Malaysia, Thailand, Indonesia, and Vietnam to tag Lazada products directly within their Facebook and Instagram content and earn commissions on every completed purchase.
The launch comes as creator-led commerce continues to reshape how Southeast Asians discover and shop online. Video commerce now accounts for approximately 25% of the region’s eCommerce GMV, based on the e-Conomy SEA 2025 report. Furthermore, the report highlights that the Philippines remains one of the region’s fastest-growing digital economies, with the e-commerce sector remaining the largest contributor to the country’s GMV, accounting for more than 60% of the overall digital economy.
Additionally, influencers have a strong influence on Filipino consumers’ purchasing decisions, with Facebook being the leading platform. A total of 88% of Filipinos agree that their purchases are based on recommendations from influencers, according to the E-commerce Influencer Marketing in Southeast Asia report.
By bringing Lazada’s affiliate ecosystem closer to the content people already engage with daily, the partnership creates a more direct bridge between inspiration, product discovery and purchase.
Turning Everyday Content into Earning Opportunities
Historically, the path from content to commission has involved multiple steps, from external links to app redirects to separate checkout pages, which often results in lost conversions for creators, brands, and businesses alike.
With this partnership, creators can now connect their Lazada affiliate accounts directly to Facebook today and soon on Instagram, search Lazada’s product catalogue, and tag items within their content in Reels or Feed posts. When a follower clicks through and completes a purchase on Lazada, the creator earns a commission, all within a single, uninterrupted experience.
For brands and sellers on Lazada, opening their product catalogues to creators unlocks a new avenue for discovery and conversion. For shoppers, it makes product discovery more intuitive. Instead of moving from a creator’s post to a separate link or searching for the item manually, they can tap directly from the content that inspired them and continue their shopping journey on Lazada.
“Through this partnership with Meta, we’re making it easier for shoppers to move from discovering products on Facebook and Instagram to completing their purchase on Lazada. By creating a more seamless path from discovery to checkout, we’re helping brands and sellers connect with customers more effectively while delivering a better shopping experience across Southeast Asia,” said Jared Chan, Head of Regional Affiliate, Lazada Group.
Building on Lazada’s Investment in Creator Commerce
The partnership with Meta builds on Lazada’s broader commitment to strengthening creator commerce across Southeast Asia. In 2025, Lazada announced an annual US$100 million investment in the LazAffiliate Programme to support creators, brands and sellers through enhanced commissions, campaign incentives, personalised voucher pools, custom storefronts and performance tools.
Together with Meta’s Affiliate Partnerships, this investment reflects Lazada’s continued focus on making affiliate marketing more accessible, measurable and rewarding for creators, while helping brands and sellers tap into trusted creator-led product discovery across the region.
How It Works
To get started, Lazada affiliates simply need to follow a few easy steps: first, enable Professional Mode on their Facebook or Instagram profile; second, navigate to Affiliate Partnerships via the Monetization tab; third, connect their Lazada affiliate account and complete the sign-up process; and finally, begin tagging Lazada products directly in their Facebook and Instagram content to start earning commissions.
