Lazada Philippines is expanding its Membership Program through a new partnership with Rakuten Viber, giving eligible Gold and Platinum members complimentary access to Viber Plus. The latest addition strengthens Lazada’s growing ecosystem of lifestyle rewards, alongside existing partnerships with Grab, ClassPass, Trip.com, and Youku VIP.
Eligible Gold members can enjoy a three-month complimentary Viber Plus trial, while Platinum members receive six months of free access. Available to new Viber Plus users, the subscription includes ad-free messaging, enhanced privacy features, voice-to-text transcription, unlimited premium stickers, exclusive app customization, and 24/7 priority live customer support.
The expansion reflects the strong engagement of Lazada Membership, which continues to maintain a 90% retention rate among Gold and Platinum members.
“Consumers today expect loyalty programs to do more than reward purchases because they want benefits that make everyday living easier, more enjoyable, and more rewarding,” said Alvin Ching, Head of General Operations at Lazada Philippines.
Ching added that the brand’s vision for Lazada Membership is to deliver everyday value by building an ecosystem of trusted brands that extends beyond eCommerce. Through partnerships like Rakuten Viber, Lazada is giving members more reasons to engage with the platform while enjoying meaningful benefits in their daily lives.
“We’re excited to partner with Lazada to bring the premium communication experience to more Filipino consumers. This collaboration makes it easier for users to enjoy advanced features and greater personalization while complementing the everyday value they already receive through their Lazada Membership,” said David Tse, Senior Director APAC at Rakuten Viber.
Members can redeem the offer through the Member Center on the Lazada app without providing payment details. The complimentary trial is available exclusively to eligible members who have never subscribed to or previously redeemed Viber Plus.
Eligible members can activate their Viber Plus benefit by visiting the Member Center page on the Lazada app and tapping ‘Collect’ on the Viber Plus benefit. After that, members can check their Viber accounts and be redirected to the Viber Plus landing page. Once redirected, they can click the special offer, and a complimentary Viber Plus subscription will be activated.
In addition to Viber Plus, Lazada Membership offers benefits including GrabUnlimited perks, ClassPass experiences, Trip.com travel discounts, and a complimentary 14-day Youku VIP subscription for eligible Platinum members in the Philippines. Lazada says more partner rewards will be introduced as it continues to expand its Membership ecosystem.
