Lazada Philippines is deepening its commitment to empowering Filipino micro, small and medium-sized enterprises (MSMEs) through a new partnership with Canva, an online design and publishing platform that makes it easy for individuals and businesses to create visual marketing content. This partnership brings accessible creative tools and resources closer to sellers as they build their brands and grow their businesses in the eCommerce space.
The partnership kicks off with the Lazada Seller Hub, a new creative resource designed to help sellers produce more compelling, professional-looking content with greater ease. Recently launched this August, the Seller Hub features general templates for all Lazada sellers, alongside seven campaign-specific templates for sellers participating in sale campaigns.
The initiative will continue to evolve, with new campaign-ready templates to be released every campaign period, giving sellers timely creative resources they can use to promote their products, communicate their brand stories and maximize key shopping moments on Lazada.
From selling products to building brands
For Filipino MSMEs, the ability to create high-quality digital content can be critical to standing out in an increasingly competitive online marketplace. Through the partnership, Lazada and Canva aim to make this capability more accessible, helping sellers turn their product offerings into stronger visual stories without requiring extensive design expertise or resources.
“Seller success is at the heart of Lazada’s business, and we know that enabling sellers means giving them more than just access to customers. It means equipping them with the right tools, knowledge and opportunities to grow,” said Alvin Ching, Head of General Operations at Lazada Philippines.
“By making quality creative resources more accessible and more relevant to our campaigns, we are helping sellers show up more confidently, engage shoppers more effectively and make every opportunity on Lazada count.”
Lazada already supports sellers through its learning ecosystem, including Lazada University, which provides resources and training designed to help sellers navigate key aspects of their eCommerce journey, from content and operations to order fulfillment and platform policies.
“For many small businesses, every piece of content is an opportunity to introduce their brand, build trust and connect with a customer,” said Laura Kantor, Country Manager at Canva Philippines. “We are excited to work with Lazada to make the creative process easier and more accessible for Filipino entrepreneurs. By bringing Canva’s design capabilities together with Lazada’s seller ecosystem, we hope to give more businesses the confidence and tools to communicate their ideas, showcase their products, and grow their presence online.”
Lazada and Canva are also exploring additional initiatives aimed at strengthening sellers’ creative capabilities, including training workshops, dedicated courses on Lazada University, and special subscription offers.
With the launch of the Lazada Seller Hub and additional initiatives in development, Lazada Philippines and Canva Philippines are taking a step toward making creativity, education, and eCommerce more accessible to the businesses at the heart of the Philippine digital economy.
For Filipino MSMEs, the goal is simple: create better, compete with confidence, and grow with eCommerce.
