Trip.com Group is pleased to announce a new strategic partnership with Megaworld Hotels & Resorts (MHR), the largest hotel operator in the Philippines. This collaboration is Trip.com Group’s first strategic partnership in the Philippines, signifying its commitment to supporting the country’s vibrant tourism industry.
Signed by Pebbles Caramat, Head of Distribution, Megaworld Hotels & Resorts, and Boon Sian Chai, Managing Director and Vice President of International Markets, Trip.com Group, this partnership will see Trip.com Group and MHR will collaborate closely on pricing and inventory management across all of MHR’s 13 properties, 7 brands, and more than 8,500 room keys including the ones in the pipeline. This joint effort aims to optimise availability and pricing, ensuring competitive rates and seamless booking experiences for travellers. MHR’s properties will also enjoy enhanced visibility on Trip.com Group’s platforms, providing users with prioritised access to some of the finest accommodations in the Philippines, at the most competitive rates.
Both parties will also collaborate to provide MHR properties with comprehensive marketing support, leveraging the Group’s global reach and marketing expertise to promote MHR’s brands, showcasing new hotels and spearheading targeted campaigns to attract global travellers.
Monica Xiao, CEO of Accommodation Business Group, Trip.com Group, said: “We are excited to enter into this strategic partnership with Megaworld Hotels & Resorts, a leader in the Philippine hospitality industry. This collaboration enhances our ability to offer diverse and high-quality accommodation options to our customers, which is a testament to our goal of always putting our users first.”
Loleth So, Group Commercial Director, Megaworld Hotels & Resorts, said: “We are excited to embark on this collaboration with Trip.com Group, a global leader in online travel. This alliance will amplify our reach in the global market and attract more international travellers to our properties. We look forward to working together to deliver an authentic Filipino experience for all our guests through the Sampaguita, our signature brand of service.”
This new strategic partnership comes on the back of strong growth, with Philippines hotel bookings on the Group’s platforms in April 2024 more than doubling (121%), while searches for hotels in the Philippines shot up 188% in the same period.
