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Business success relies on digital innovation in service of people

Proactive digital transformation is understanding that AI serves as a catalyst for human potential. Via Appia Philippines, a leading provider of cutting-edge solutions and services for Rapid Application Development, operates on a ‘Tech with Purpose, People at the Core’ approach.

In an AI-powered world, businesses that recognize the importance of equipping their people with digital skills continue to thrive. Introducing AI solutions isn’t a threat to employees; it’s an opportunity to upskill for improved productivity and growth.

Proactive digital transformation is understanding that AI serves as a catalyst for human potential. Via Appia Philippines, a leading provider of cutting-edge solutions and services for Rapid Application Development, operates on a ‘Tech with Purpose, People at the Core’ approach.

“We use digital tools to enhance our capabilities in order to enrich the lives of the communities and businesses we serve,” said Richard Leoncio, President & CEO of Via Appia Philippines. “We lead with our technological expertise but that’s only possible because we invest in our people.”

It’s no secret that there are fears about AI becoming a replacement for humans. However, what is often overlooked is just how much one’s daily life is already integrated with and improved by digital programs. The focus extends beyond digital technology; it centers on the people who wield it for transformative purposes.

Via Appia Philippines knows that while customers seek speed and convenience, they also seek personalized interactions. A case in point is Via Appia Philippines’ collaboration with UnionBank of the Philippines, launching the first digital branch, “The Ark.” This has revolutionized UnionBank’s customer experience, offering self-service kiosks and virtual reality boxes, along with the option for in-person interactions.

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“As we provide digital solutions for our clients, we also prioritize fostering a supportive community through regular employee engagements. Despite being a technology company, we take pride in nurturing a healthy culture that is shaped by our people,” said Leoncio.

Via Appia Philippines’ commitment to a ‘Tech with Purpose, People at the Core’ philosophy has earned them multiple awards, ranking among the Top 5 Best Workplaces in the Philippines 2023 and Top 3 Best Workplaces in the IT-BPM Industry 2023.

By embracing AI not as a rival but as a partner, Via Appia Philippines is developing a story of innovation, growth, and empowerment.

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