The Global System for Mobile Communications Association’s (GSMA’s) Business Imperative for Digital Inclusion report urges operators to go beyond basic access and focus on the real quality of service users experience. It highlights stability, latency, and task success as critical to meaningful participation in the digital world.
These global benchmarks reflect real-world realities; according to the GSMA, only 57% of mobile internet users in low- and middle-income countries report having a good internet experience. Poor network quality remains one of the top barriers to mobile internet use, especially among rural and low-income communities. Digital inclusion, the report asserts, depends not just on whether people are connected, but on whether they can access services smoothly and consistently.
The global shift toward reliability, universal access, and inclusion mirrors Globe’s practice and benchmark on the quality of connectivity and experience. The company doesn’t stop at providing peak speeds; it also focuses on what matters daily to its customers: videos that play without buffering, apps that load instantly, calls that stay clear, and transactions that complete on the first try.
Independent crowdsourced tests show fewer video stalls, especially on platforms like Facebook, compared to competitors. Network availability stays above 99%, keeping people reliably connected, day and night.
Globe’s average mobile download speed has reached 34.8 Mbps, an 8% improvement year-on-year. Broadband has seen a sharper rise, hitting 120.4 Mbps, a 36% improvement. These are well above the requirements of commonly used platforms like Facebook, YouTube, and Zoom, resulting in a consistent and responsive experience that meets the real-world needs of its customers.
“We build for reliability because that’s what people count on every day,” said Globe President and CEO Carl Cruz. “A steady, dependable connection means uninterrupted learning, working, and living. That’s what we aim to deliver.”
Reliability is built into every layer of Globe’s network. Capacity rises in high-traffic zones to handle demand, while traffic engineering keeps videos smooth and voices steady. When disruptions strike, fast restoration playbooks, backup power, and secondary lines keep services running. These measures lead to fewer dropped sessions, faster load times, and a more seamless experience overall.
Globe is also evolving how it reports performance to its customers and stakeholders. Instead of relying solely on peak tests, it will expand to outcome-based tracking that mirrors how people actually use the network. Smooth video starts, fast-loading apps, clear calls, and first-try transactions, these are the new benchmarks.
As of 2025, Globe enjoys a Net Promoter Score (NPS) of 49, well above the telco industry benchmark of 31. NPS measures a customer’s willingness to recommend a company to others, serving as an indicator of overall satisfaction and brand loyalty.
