Despite the disruption to consumers’ budgets and incomes caused by the surge in Covid-19 pandemic, shoppers are still looking for more than just a good deal. In response to this, e-commerce platform Lazada is looking for new ways consumers will enjoy both online and offline, aside from offering promotions and rewards. It will also use the concept of “shoppertainment” or the blending of shopping and entertainment, to introduce new experiences for its customers.
“Lazada is constantly finding new ways to fully immerse our customers with fun and experiential activities, both online and offline, to create a holistic and enjoyable shopping experience. Leveraging our strong Shoppertainment approach and working closely with our merchants to curate unbeatable promotions and rewards, we constantly challenge ourselves to deliver high impact and find meaningful way to uplift the communities across Southeast Asia. I’m excited to celebrate another edition of our flagship 11.11 shopping festival as we pursue hope, dreams and progress in all aspects of our lives,” said Raymond Yang, chief operating officer at Lazada Group.
Using its Shoppertainment concept, Lazada is welcoming South Korea’s most acclaimed K-pop group SEVENTEEN to be its first regional Happiness Ambassadors ahead of its annual flagship 11.11 shopping festival – Lazada’s Biggest One Day Sale, starting at midnight on November 11.
At Lazada’s signature 11.11 Super Show on November 10, SEVENTEEN will perform their hit songs. The star-studded countdown Shoppertainment-packed virtual concert to 11.11 will also feature top local celebrities in Southeast Asia. Across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, shoppers can tune in to Lazada’s 11.11 Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting network GMA Network, and Lazada Philippines’ Facebook, Twitter, TikTok, and YouTube pages.
In the Lazada 11.11 short film, Lazada’s pioneer brand ambassador and beloved mascot, Lazzie, makes a special cameo dancing the iconic shuffle moves alongside SEVENTEEN, sporting a new, refreshed look with blue and purple hues for their mane and an adorable snout in the shape of Lazada’s iconic heart-gram.
Lazada will also launch a region-wide TikTok Hashtag Challenge, inviting consumers to join in a fun and creative showcase by curating their own version of the shuffle dance moves from the Lazada’s 11.11 film in a freestyle 20-second TikTok dance video. A total of 11 participants with the most creative dance moves stand to win an iPhone 12 ProMax, a 65-inch Devant TV, a PS5, or Lazada vouchers when they join the social media challenge happening from October 26 to November 11, 2021 via the hashtag #LazadaPHLowLow.
Besides access to the lowest prices and free shipping during Lazada’s Biggest One-Day Sale, consumers can anticipate an exciting line up of exclusive deals, from up to 90% off discounts to Lazada Bonus vouchers that allow shoppers to enjoy PhP50 off for every PhP500 minimum spend.
