Genesys, a global player in cloud customer experience and contact center solutions, appointed technology marketing executive, Joyce Kim, to the company’s leadership team as chief marketing officer (CMO).
She succeeds Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions.
As the new Genesys CMO, Kim oversees worldwide marketing for Genesys, reporting to Chief Executive Officer (CEO) Tony Bates, and will play a pivotal role in elevating the company as the undisputed leader in personalized customer experience. She will drive overall marketing strategy and position the company for further growth by building on its market momentum as well as expanding its partner and developer ecosystem.
