“The best way for driving digital transformation is through human-centric innovation where organizations and businesses can create innovation by empowering people with digital technology,” said Yoshikuni Takashige, VP and head of marketing strategy at Fujitsu Limited, as he shared his insights on how organizations can create and leverage innovation through digital technology.
Yoshikuni Takashige, Vice President, Head of Marketing Strategy, Fujitsu Limited
Takashige said that powerful outcomes can come from incorporating digital technology into the hub of business and society. And although there are businesses that have started the journey of digital transformation, they still face serious competition from online new innovative retailers, and the challenge of leveraging the benefits of digital insights.
For its part, Fujitsu can offer customization that “enables retailers to capture location information of their customers, and help them acquire or analyze data and insights on the dashboard and use these acquired insights to optimize store layouts, staffing allocations, and promotion plans.”
“These are digital transformations which are driven by the advances in digital technology,” said Takashige.
Digital technology has grown into four major waves of development: Internet, mobile, Internet of Things (IoT); and artificial intelligence (AI) and robotics. Through these developments, Takashige said, “we are now experiencing the paradigm shift from industrial era to the digital era where value is now being created to totally new platform and ecosystem using digital technology in real-time management.”
To create innovation, Takashige said that it is important to bring together the three key value drivers of human-centric innovation, which include people, information, and infrastructure. “Organizations can create new value by connecting various sort of IoT designed to increase productivity, analyzing data and empowering people so they can have better experience at work and apply their creativity,” he said.
In enabling digital business, the core of digital business, which is a continuous process of sense, understand, decide, and add (SUDA), must be present and activated. “The four waves of digital technology allow organizations to sense the physical world through the IoT, or understand the real time state of business operations by analyzing digital data so they can make better business decisions and can take necessary actions.”
To activate the cyclic process of SUDA, organizations need to consider leveraging a new type of digital business platform, and this is where Fujitsu’s digital business platform called MetaArc comes in. Based on scalable cloud, MetaArc allows organizations to use the four waves of digital technology as sources so they can master digital technology and create digital business applications. It is also designed to align existing business applications, as well as new business applications to new complexities, and enables firms to connect their business apps to external partner’s service through application programming interface (API) to create digital business ecosystem.
Meanwhile, as data is exponentially increasing, data security is becoming a major concern among organizations. In a survey, 66% of Chief Executive Officers (CEOs) in the world cited cyber security is the most significant threat to their business.
To address this issue, Fujitsu is providing managed security service which leverages its own internal practices and procedures of security. “Our algorithms can help detect such unknown types of cyber attacks and allows organizations to take counter measures to prevent cyber attacks,” said Takashige.
