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Cloud initiatives raising adoption of virtualization, says EMC

The adoption rate for virtualization has risen to 15%, and accelerating, as a result of the increasing number of companies embarking on private cloud initiatives, according to EMC.

The adoption rate for virtualization has risen to 15%, and accelerating, as a result of the increasing number of companies embarking on private cloud initiatives, according to EMC.

In a meeting with members of the IT media, Ronnie Latinazo, EMC Philippines Country Manager, said the company performed well in 2013 as customers implemented projects that involved virtualization, cloud computing, IT transformation and refresh, and Big Data.

Latinazo claimed the company earned 27 new accounts last year, spanning various industries from finance to manufacturing, to retail and even government. Telecommunications companies continue to be the main source of business for EMC, followed by banking and finance, energy and utility. Services continue to grow particularly in the BPO segment or those that are engaged in non-voice services.

Latinazo noted that the company’s VMAX offerings as well as the mid-tier storage products “popped up our business in the second half of the year.”

EMC also got a huge fraction on the backup space, specifically the purpose-built backup appliances under the company’s Data Domain offerings. “It’s really in the Data Domain where we saw tremendous take up in the market.”

EMC’s products also saw a lot of action in the Big Data space, where customers adopted the Isilon and Greenplum Hadoop architecture which serve as a data link.

A survey done by EMC showed that 83% of enterprises surveyed agreed that Big Data comes up better with the use of data warehousing; 49% said it offers comparative advantage while 68% said how to leverage big data into actionable insights would define how the growth would take place.

To help customers leverage Big Data to create actionable insights, EMC formed a joint venture company with VMware and Pivotal to focus on making Big Data adoption easier.

This year, EMC will continue to focus on cloud, Big Data and trusted IT. Latinazo notes that an IT environment must be trusted and secure to realize its full potential.

The success against IT threats is not just accidental or attributable to good luck, but the result of mature processes and deployment of the right IT tools that monitor new threats and adjust to new issues as they are revealed.

Meanwhile, EMC has also reported investments geared towards the improvement in its products and in acquiring technology. Tom Zack, President of EMC South East Asia, claimed that EMC spent 12% of their revenues in research and development where they invent and improve their products while an additional 10% of their revenues were invested in acquiring technology.

Zack said that EMC also ventured into flash technology, another product that drives growth for the company. A solid-state flash array, XtremIO provides substantial improvements to I/O performance.

EMC also jumped on the software-defined technology bandwagon with the launching of the ViPR, the world’s first software-defined storage platform.

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