Maya, the Philippines’ leading fintech ecosystem and digital bank, won seven trophies at the 21st Philippine Quill Awards, which recognized its standout PR and marketing campaigns that made banking relevant, aspirational and part of the daily lives of young Filipinos.
The Quill Awards, organized by the International Association of Business Communicators (IABC), is one of the most prestigious events in the PR industry. Entries are rigorously screened by seasoned PR practitioners in the Philippines.
“At Maya, marketing isn’t an afterthought—it’s how we build trust and relevance from day one. These awards prove that when bold storytelling is anchored on real products, you can change how Filipinos see and use money. The Quill win pushes us to keep raising the bar for what PR and marketing can do in shaping a digital bank that feels like part of everyday culture,” said Pepe Torres, Maya Group Chief Marketing Officer.
Maya’s seven Quill wins spanned four flagship campaigns—Get Banked with Maya, Maya Credit, Seasonal Campaigns and Maya Card for Travel—recognized under marketing and brand communications. Additional awards for Maya’s TikTok account, and the short film and launch event of the Get Banked with Maya campaign, underscored Maya’s strength across
audio-visual, social media and experiential categories. At the core of these wins are campaigns that reshaped how Filipinos engage with finance:
Get Banked with Maya showed that opening a bank account can be effortless and rewarding, encouraging Gen Z and Millennials to take their first step into formal finance.
Maya Credit reframed borrowing as responsible and confidence-building, positioning its credit line as a lifeline for everyday needs without the stigma of debt.
Seasonal Campaigns turned cultural moments—like tuition deadlines, summer spending and back-to-school shopping—into smarter financial choices through cashback and savings nudges.
Maya Card for Travel tapped post-pandemic wanderlust, showing how rewards and perks can stretch travel budgets further.
The campaigns were amplified through Maya’s TikTok-first strategy, which turned financial tips into entertaining, bite-sized content Gen Z actually wanted to engage with.
This recognition builds on Maya’s momentum as a rising fintech brand. Customer accounts more than doubled to 8.2 million in the past year, deposits reached P50.4 billion by June 2025, and loan disbursements grew 147% year-on-year in Q2, bringing cumulative lending to P152 billion.
This latest haul at the Philippine Quill Awards adds to Maya’s list of prestigious industry recognitions in the field of marketing and public relations. Earlier this year, Maya earned top honors at the 2025 PR Awards Asia-Pacific, taking home Gold for PR Event and Silver for Best Brand Strategy, alongside four trophies at the 60th Anvil Awards. Together, these wins underscore Maya’s leadership in redefining how finance connects with culture and everyday life.
