Cebuana Lhuillier and Maya entered a strategic collaboration to expand the range of financial services available to millions of Filipinos and strengthen the financial health of communities across the country. The partnership combines Cebuana Lhuillier’s extensive nationwide network and trusted remittance services with Maya’s leadership in digital banking and payments to deliver greater access to credit, international remittance, and digital financial tools for agents and consumers alike.
A key part of the tie-up is the rollout of “Easy Loan, a partnership between Cebuana Lhuillier and Maya,” a flexible revolving credit line from Php1,000 to Php30,000.
Meanwhile, Cebuana Lhuillier Authorized Agents will gain access to a working capital loan built and designed for micro-merchants, sari-sari stores, and independent sellers who often lack access to traditional financing. Qualified agents can draw up to ₱350,000, receive funds in minutes, and manage flexible repayments directly in the app.
The partnership also unlocks new income streams for Maya Center agents, who can now offer international remittance services and gain access to Cebuana Lhuillier’s extensive network. With easy onboarding, agents can boost their earnings and enjoy an exclusive discounted subscription—available only to Maya agents—while offering trusted global remittance services to their communities.
“Our goal has always been to bring financial services closer to every Filipino. This partnership allows us to provide our customers with more services on ground and online to add value to their financial journey,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.
Philippe André Lhuillier, Senior Executive Vice President of Cebuana Lhuillier, added, “Through this partnership, our agents can access the needed capital to grow their businesses, while Cebuana Easy Loan gives customers their first step into responsible credit. Empowering both sides strengthens the entire community network.”
Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder, focused on the integration of strengths. “Bringing together Cebuana Lhuillier’s trusted network and Maya’s digital banking creates a strong bridge between physical access points and modern financial services. It allows us to deliver credit, remittance, and banking where they can make the biggest impact—at the grassroots.”
Orlando Vea, CEO of Maya and Co-Founder of Maya Bank, emphasized the vision for financial health. “Inclusion today means more than access—it’s about building resilience. Together with Cebuana Lhuillier, we’re putting simple, practical financial tools in people’s hands so they can take control of their money and their future.”
Cebuana Lhuillier’s network of over 3,500 branches and 25,000 partner doors nationwide, combined with Maya’s digital banking and payments infrastructure, creates a strong foundation for delivering these services at scale. As the partnership rolls out, both companies are committed to embedding innovation where it matters most – at the community level.
