Maya, the country’s #1 fintech ecosystem and digital bank, has partnered with the Philippine Sports Commission (PSC) to drive the digital transformation of Philippine sports and strengthen the financial foundation of Filipino athletes and coaches. The collaboration supports PSC’s push as a forward-looking government agency championing digitalization and ease of doing business in sports governance.
Under the program Championing the Pinoy Athlete, Maya and PSC are introducing key initiatives to modernize and support the sports community. The partnership will enable cashless payments and automate the disbursement of allowances to athletes and coaches, with a transparent system for National Sports Associations (NSAs) to ensure better governance and accountability.
It will also promote financial wellness by integrating tools such as savings, credit, insurance and investments for athletes, coaches and PSC employees, helping build long-term financial security both during and beyond their athletic careers.
Beyond the field, the initiative supports the wider sports community by making digital financial services accessible for everyday use and creating ways to engage fans and stakeholders during key national sports events.
“This partnership is about more than technology—it’s about giving our athletes the support they deserve both on and off the field. Together with PSC, we’re building a stronger financial foundation for Philippine sports and helping empower every Filipino athlete to reach world-class status,” said Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder.
“PSC is committed to changing the game in sports governance by embracing digitalization and making it easier to serve the needs of our athletes and the entire sports community,” PSC Chairman John Patrick Gregorio said. “Our athletes give their all for the country. This collaboration ensures their support is just as strong—swift, secure and transparent.”
Maya has long been a champion of Philippine sports, supporting major initiatives such as the UAAP and the country’s Olympic campaigns. As the #1 digital bank in the Philippines, Maya offers an all-in-one digital banking and wallet app with savings, credit and investment tools designed to empower every Filipino to save, spend and grow their money with ease.
The Philippine Sports Commission serves as the prime mover for the Philippines’ national sports development agenda, entrusted with promoting grassroots programs, supporting high-performance training, and ensuring efficient, effective and responsive leadership over athletes, coaches and national training facilities. Through its digitalization efforts and partnerships with the private sector, PSC strengthens its mandate of fostering excellence in sports governance by harnessing innovation, collaboration, and community engagement.
