As online scams become increasingly sophisticated and widespread, MediaQuest’s THINKaMuna Pilipinas advocacy is expanding its efforts on digital safety with the participation of Maya, bringing together media literacy and financial education to help Filipinos become more informed, discerning and resilient digital citizens.
Through the collaboration, MediaQuest and Maya will develop educational content and community-based programs focused on scam awareness, fraud prevention and responsible digital engagement. The effort comes at a time when more Filipinos are embracing digital financial services, making digital literacy and online safety more important than ever.
Launched by MediaQuest in 2024, THINKaMuna Pilipinas promotes media and information literacy by encouraging Filipinos to pause, verify and think critically before acting online. With Maya joining the advocacy, the initiative is broadening its focus to include greater awareness of financial scams and safer digital financial habits.
Ricky Vargas, President and CEO of MediaQuest, highlighted the evolution of the advocacy: “Media literacy is no longer just about distinguishing real news from fake news; it is our critical shield for everyday survival. Partnering with Maya allows us to extend the THINKaMuna philosophy directly to millions of Filipinos who need to be protected from financial scams. Before you click, share, or transact online, we want every Filipino to pause, verify, and protect themselves from these predators.”
Orlando Vea, CEO and Founder of Maya and Co-Founder of Maya Bank, said: “Digital finance creates greater opportunities for more Filipinos, but trust and safety must grow alongside adoption. Financial education today goes hand in hand with media and information literacy.”
Since its launch, THINKaMuna Pilipinas has gained recognition for advancing media and information literacy in the country, earning an Asia Design Prize 2026 in the Communication category and the Gold Award for Most Innovative Corporate Social Responsibility Campaign at the Marketech APAC Next Awards Philippines 2025. The advocacy has also expanded its reach through partnerships with organizations such as UNESCO, the Public Relations Society of the Philippines (PRSP) and the International Association of Business Communicators (IABC), helping promote critical thinking, responsible communication and digital resilience among Filipinos.
For Maya, the collaboration builds on its continuing efforts to help Filipinos navigate the digital economy safely and confidently. Beyond providing secure and accessible digital financial services, Maya invests in fraud prevention through advanced security technologies, customer protection features, public awareness initiatives and industry collaborations aimed at strengthening trust and safety in digital finance.
By bringing together media literacy and financial literacy, MediaQuest and Maya aim to equip more Filipinos with the knowledge and critical thinking skills needed to identify online threats, make informed decisions and participate more safely in an increasingly digital world.
