East West Banking Corporation (EastWest) launched an elevated EastWest Priority Banking experience, introducing an enhanced wealth and lifestyle proposition designed to make banking easier and more rewarding for high-net-worth clients.
Held at Shangri-La The Fort, Manila, the event gathered over 250 EastWest Priority Banking clients for “The Symphony of Insights and Opportunities,” an evening that blended market thought leadership, client conversations, and cultural excellence through performances by the Manila Symphony Orchestra and National Artist Ryan Cayabyab with his children Krina and Toma Cayabyab.
The event also highlighted EastWest Priority’s partnership with Visa, whose debit and credit products form a core part of the offering.
“EastWest Priority Banking is being enhanced with a clearer purpose: to give our clients a more personal, more insightful, and more complete banking relationship, one where we work alongside them every step of the way,” said Jerry G. Ngo, EastWest CEO. “For Priority Banking clients, ease means having the right advice, access, and insight when it matters most.”
The New Priority Banking Experience
The elevated EastWest Priority Banking experience is designed to deliver a more seamless and holistic banking journey for high-net-worth clients.
Through EastWest Priority Banking, clients gain access to hyper-personalized investment and wealth solutions such as bonds, UITFs, equities, specialized investment options, gold-related investments, insurance, and portfolio allocation guidance.
Clients are supported by Singapore Management University-trained relationship managers who serve as their long-term partners, helping connect them to the right solutions, and portfolio allocation across EastWest.
The launch also strengthens the Bank’s commitment to be the trusted partner of clients in navigating opportunities and changing market conditions through market updates, regular economic briefings, and thought leadership sessions.
EastWest is also backing the launch with presence and access. Today, EastWest Priority Banking has 13 dedicated Priority Banking branches nationwide, with more planned, giving clients more spaces for personalized service, advisory conversations, and relationship-led banking.
Visa Partnership: Elevating Lifestyle and Global Access
Enhancing the curated lifestyle dimension of Priority Banking is EastWest’s partnership with Visa, which extends EastWest’s ecosystem of partners to deliver lifestyle privileges and seamless experiences for clients.
Through EastWest Visa Infinite debit and credit card products, clients can enjoy premium privileges such as local and international ATM access, competitive foreign exchange fees, travel insurance coverage, Priority Pass access, rewards, welcome gifts, access to a 24/7 a digital personal lifestyle assistant, and other lifestyle benefits.
“Today’s affluent consumers are increasingly driven by experiences, deeper enrichment, and intentional luxury, rather than traditional status-led consumption. With Visa Infinite, Visa brings curated experiences and premium benefits in a single, intelligent payment ecosystem, enabling the affluent to move, choose, and live with confidence through seamless and secure payment experiences,” said Jeffrey Navarro, Country Manager for Visa Philippines.
To mark the milestone, EastWest is introducing exclusive offers for EastWest Priority Banking clients. These include cash credits for new-to-bank clients who open a Priority Banking relationship from June 1 to November 30, 2026, referral cash credits for existing Priority Banking clients, welcome gifts for new EastWest Visa Infinite credit cardholders who meet qualifying relationship levels, and 3x Rewards points for local and international travel-related spends.
Responding to Evolving Wealth Conversations
For Rafael S. Algarra Jr., EastWest SEVP and Head of Financial Markets and Wealth Management, the launch reflects a broader shift in how clients think about wealth. “Wealth conversations today are broader than before. They are no longer limited to asking, ‘Where should I invest?’” said Algarra. “They now include family, mobility, succession, protection, and long-term purpose—conversations we want to continue with our clients through EastWest Priority Banking.”
The evening featured expert perspectives from BlackRock on global markets, EastWest on the Philippine outlook, Henley & Partners on education and global mobility opportunities, and Acumen on generational succession—bringing together conversations that matter to clients thinking beyond wealth accumulation toward family, mobility, continuity, and legacy.
With the launch of an elevated EastWest Priority Banking experience, EastWest is shaping a Priority experience that is more personal in service, more relevant in advice, more rewarding in experience, and more connected to the lives clients are building—with EastWest as a committed partner in every stage of their wealth journey.
