Maya just proved that banking doesn’t have to be boring. The Philippines’ #1 Digital Bank took home four big wins at the 60th Anvil Awards for its groundbreaking Get Banked with Maya and Pinoy Big Brother collaboration campaigns, rewriting the rules of finance—and fun.
Maya took home three Silver wins for its Get Banked with Maya campaign: Brand Communication, Best Use of Influencer, and Special Events.
In a world where banking has long been synonymous with long lines, endless paperwork, and frustration, Maya flipped the script. Featuring Filipina Hollywood stars Liza Soberano and Dolly De Leon, the campaign showcased Maya’s audacious spirit to revolutionize the banking experience for millions of unbanked and unhappily banked Filipinos.
Through this award-winning campaign, Maya introduced Filipinos to a reimagined savings that offers up to 15% interest rate, credited daily, as well as a simplified fully digital lending with same-day loan approvals, free of collaterals.
Maya didn’t stop there. It turned the ABS-CBN Studio’s long-running reality show, Pinoy Big Brother, into the biggest financial literacy masterclass, winning silver award for Brand and Marketing Communication category. Fans saved housemates and saved with Maya, earning up to 15% interest while learning the ropes of smart money moves through the “Save or Spend with Maya” segments.
“At Maya, we believe that challenging banking conventions with game-changing products goes hand in hand with challenging traditional banking communication with our bold approach to marketing. It’s how we’re able to excite and delight more and more Filipinos,” said Pepe Torres, Maya Group Chief Marketing Officer.
These bold campaigns paid off. Maya closed 2024 with ₱39 billion in deposit balances and ₱68 billion in loan disbursements, fueling total loans of ₱92 billion since 2022. With a rapidly growing customer base of 5.4 million, Maya continues to lead the charge in empowering Filipinos to take control of their financial future.
