Customers of Brother Philippines are given the opportunity to avail of exclusive discounts and eco-friendly upgrades if they participate in its Trade-in Madness Promotion roadshow to be held until October 31 nationwide. It is an annual program where customers can trade in their working or non-working printers, scanners, and other printing products, regardless of brand or operational condition for up to 30% discounts when purchasing new Brother printers.
The trade-in program, which started in 2007, invites customers and users to visit the Trade-in Madness Promotion Booth in SM North EDSA Cyberzone on the said dates. Simultaneously, the promo roadshow is also available in different locations such as Davao Digital Interface, SM City Clark, and SM City Daet, with more sites in the coming weeks.
Glenn Hocson, president at Brother Philippines, said the purpose of the campaign is to give value to their loyal customers who are patronizing their products and to promote environmental sustainability through responsible disposal of unused printing products.
“By participating in the Trade-in Madness promo, customers are not just upgrading their devices, they are also making a conscious choice that resonates with the planet,” shares Hocson. “This campaign is our commitment to empowering individuals with cutting-edge technology while nurturing a mindset of environmental consciousness,” he added.
Apart from performing its duty as an environment-friendly company, Brother aligns itself with the United Nations’ Sustainable Development Goals (SDGs), a campaign which focuses on SDG 12 Responsible Consumption and Production as well as SDG 13 Climate Action. For Brother, its campaign is focused on waste reduction and minimization in its operations.
As part of its SDGs, Brother makes sure it is a responsible producer and user of its products. Hocson said they break down their materials-plastic and even metals. They patnered with the Department of Environment and Natural Resources (DENR) – accredited company Envirocycle to break down these product materials and resell the metal for recycling, and the plastic to be used as raw materials. What remains is the powder which they sell as raw material for making cement.
Meanwhile, while many companies closed operations during the pandemic, Brother opted to establish a concept store, a one-stop shop for providing quality services to customers where all Brother products, including consumables and accessories can be found. Today, the company has a total of six concept stores – three in Metro Manila (SM North EDSA, SM South Mall and SM Fairview), one each in Cabanatuan, Cagayan de Oro and in Davao. Working together with its dealer-partner Octagon Superstore, there are four additional concept stores to be opened in March next year.
Aside from attending to the needs of Brother’s customers, the concept store is also the venue for all Brother’s activities such as the loyalty program and the trainings or demonstration.