Bigo Live, a mobile live streaming community, marks its fourth anniversary this April 2020 with more than 400 million users in over 150 countries. Launched in 2016, Bigo Live is today the market leader in the live streaming industry. The platform has experienced huge growth in its user base and streaming activity with an average of 23.1 million Monthly Active Users (MAUs), an increase by 18.6% year on year.
Mike Ong, VP of BIGO Technology, said: “We are heartened by the immense growth of Bigo Live within a short span of four years. As the Bigo Live platform expands its reach at a rapid pace, so does the size of its community and the number of people enjoying the benefits it offers. We are excited to be part of this journey – offering more opportunities for video streamers to showcase their talent beyond boundaries and connect with a global audience.”
For the 4th anniversary celebrations, Bigo Live has partnered with broadcasters from across Southeast Asia including Indonesia, Thailand and Philippines to share various types of live streamed content for viewers. Live streamed content include music performances, beauty tutorials or motivational stories.
The company’s success, growth and active user base is becoming increasingly evident in the current COVID-19 pandemic. Bigo Live has seen an increased number of users and app downloads as most cities and countries have implemented movement restrictions and social distancing.
“We see the power of Bigo Live in bringing people closer together and as a platform for good during these moments of self-isolation and social distancing. Many people are seeking forms of interaction, entertainment and a sense of community from the comforts of their homes. We recognise the role we play and remain committed to bringing content that connects, inspires and engages the world,” Mike added.
Bigo Live has introduced a series of live streamed sessions with healthcare professionals in response to COVID-19. In these sessions, healthcare professionals share key tips and advice on how to stay safe and healthy, and answer questions from users. Recently, Bigo Live also hosted the first ever ‘Cloud Clubbing’ session in collaboration with Razer and Zouk on its platform, to bring the experience of a club DJ set while they stay home.