Silver Peak, the global SD-WAN leader, delivering the transformational promise of the cloud with a self-driving wide area network, announced the appointment of Ian Whiting to the role of president, global field operations. Whiting will lead direct and indirect sales, sales operations and all aspects of the company’s go-to-market strategy for channel and service provider partners. Whiting reports directly to Founder and CEO David Hughes.
With a proven track record of scaling business operations in existing and emerging markets for leading technology companies, Whiting will draw on his extensive experience to formulate and advance the company’s go-to-market strategy to accelerate and broaden partner engagement and increase the velocity of new customer acquisition. Silver Peak was recently recognized for the second consecutive year as a Leader in the Gartner 2019 Magic Quadrant for WAN Edge Infrastructure.
“I am thrilled to join a company at the forefront of innovation in a rapidly growing and evolving market like SD-WAN,” said Ian Whiting, president, global field operations at Silver Peak. “Having an industry leading product that meets and, in many cases, exceeds market expectations provides us with a strong foundation to accelerate and scale out our go-to-market activities with a balance of direct end customer engagements and an unwavering commitment to our global channel and service provider partners. Strategic partnerships are critical to our success and only by partnering with the best of the best will we fully capitalize on the enormous opportunity in front of us and assure our customer’s WAN transformation initiatives are successful.”
Prior to Silver Peak, Whiting served as president of Ruckus Networks where he led worldwide sales, marketing, services and support during a time when the business doubled in size. Prior to that, Ian served in senior executive roles at Egnyte, Fusion-io, Riverbed, Brocade Communications and Compaq Computer. Ian holds a degree in French and German from the University of Wales and a master’s degree in European business management from Cranfield University.
“While no one can match our top-down outcome-oriented approach to automation with Unity EdgeConnect™, we must simultaneously focus our efforts toward scaling our ability to engage, enable and empower our sales teams and channels to bring the transformational value of our SD-WAN edge platform to the masses,” said David Hughes, founder and CEO of Silver Peak. “Ian brings a unique combination of proven go-to-market expertise and success and a no-nonsense leadership style that we need to scale our go-to-market motions with partners and end customers to fully capitalize on the opportunity in front of us to lead the SD-WAN market.”