Being a web content creator is still a comparatively new position. Fifty-five percent of today’s marketers agree that content marketing is one of their top concerns. Let’s face it though, some so-called content creators apparently have not even mastered the English language. So if you’re going to do this job, then you had best do it right.
Here, then, are eight powerful tips for content creators.
1. Peruse industry news
Content creators generally have a target market. If you read about what’s going on in the industry and may even be inspired by what you read. It will also show you what your competition considers important. Finally, you can see what subjects get the most attention from readers.
2. Consider your audience
Is it really a good idea to write in industry jargon to an audience that does not know anything about that industry? Before writing a single word you need to research your audience. You first need to know to whom you are speaking so that you can more effectively create content that will truly resonate with your specific readers.
3. Write constantly
It takes time to become a good writer. Write often. Try to write something daily.
Include time to write on your schedule if need be. The more you write, the better you will get. Additionally, the more content you have online the better your chances are at being noticed by those who can help you.
Need ideas? Having writer’s block? Are you wary of writing the same thing everyone else does? If so, then you need a unique angle.
An effective content creator can write about a previously-covered subject in a new and different way. If you’re looking for popular subjects, check Google News. Behance is another potential source of inspiration.
4. Find your voice
Regurgitating the facts is certainly the way to maintain objectivity but it doesn’t give you an interesting voice. You need to find a way to inject a bit of your own personality into your work even simply presenting the facts. You are not writing to show just how smart you are.
You’re writing to communicate your ideas to your audience. You’re writing to make some kind of connection with your readers. (As an example, some scribes have a particular penchant for a little alliteration.)
5. Use examples, quote sources
Speaking of examples, use them in your writing. It helps to provide clarification and engage the reader. Also, quote sources when applicable. People can and do say anything on the internet. Still, why should you expect everyone to automatically believe you? If you make a claim, back it up by quoting and/or linking to a reliable source.
6. Add extras
If you create YouTube videos, write a script that includes an introduction, body and a conclusion. Remember that just as the visual images add or emphasize your writing so too does music add an essential element to any type of YouTube video. Don’t stress the cost either.
Use royalty free music in your videos. Royalty-free music is comparatively inexpensive. It also adds an important accent to your overall presentation.
7. Get feedback
Some content creators work alone. They do not have access to in-house editors. Still, most people can find another pair of eyes to look at their work.
If you have a contact in your specific industry, by all means, reach out to them. You can stare at your work too long sometimes. A fresh perspective can sometimes reveal issues that you may have otherwise already found.
8. Push your content with social network ads
The sad truth is that it really does not matter how much time and effort you put into your content or even how good it is if no one sees it. Today it’s all about social media platforms pushing publishers to utilize their advertising services. This is the quickest way to engage an audience and boost your content.
Put these tips in practice
It does not take much time to physically type out your thoughts, but are you doing a good job at it? Being a content creator is not really an easy job. Nevertheless, there are numerous ways to get better at it. Use the tips above to help you to create better content.