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Future-proofing children is greatest concern of Filipino millennial parents – HP study

Apart from ensuring their children to be future-ready, cost of living, job security and having the right skills for the future were also top concerns among Filipino millennial parents.

“Future-proofing children is the greatest concern of Filipino millennial parents,” according to the HP New Asian Learning Experience Study, a survey which explores how the personalities of parents impact the ways in which they define learning for their children to ensure they have the right skills for their future success. 

Conducted from November to December 2018 to 3,177 parent-respondents aged between 25 and 42 with at least one child across seven Southeast Asian countries including India, China, Thailand, Malaysia, Singapore, Indonesia, and the Philippines, the study provides insights on what is happening in the world of education and learning and how are children being prepared for the future, as well as insights that HP will be put into use to form new things that can be expected in the future.

“The study gives us insights on how learning is evolving and where our innovation can ensure these young learners thrive,” said Pallasena V. Viswanath, managing director at HP Philippines. “At HP, we are aligned with the parental focus on reinventing learning to create a positive impact on their children.”

Apart from ensuring their children to be future-ready, cost of living, job security and having the right skills for the future were also top concerns among Filipino millennial parents. The rising cost of living seems to be the biggest concern of 75% of parents while 56% are worried about job security for their kids in the future market. This is the reason why parents are looking for ways for their children to learn a wide range of skills. About 70% of Filipino parents, the highest among all markets covered, are willing to use a part of their family’s income for extra classes or activities in order to give their children an advantage over their peers.

Asian millennial parents want their children to be happy and feel fulfilled when they grow. They wanted happiness, fulfillment and the best they can do with their children. Across all markets, 83% of parents rated happiness as the top priority. In the Philippines, 91% of parents rated happiness to be the highest priority for their children.

Filipino parents also rated character traits such as open mindedness, emotional stability, and intelligence as the most important for a child.

The study also noted that parents believe printed materials will impact their child’s learning more positively than purely digital learning, and perceive a mix of both print and digital as most beneficial. Parents feel that printed materials are better used for activities related to art (61%), math (60%), and memorization (50%), whereas electronic materials better facilitate learning in music or auditory skills (60%) and art (57%).

Through its range of innovative printers and PCs, such as the HP Deskjet Ink Advantage 3775 and the HP Pavilion x360, HP reinvents learning to ensure that students have the right tools to develop their skills and help their practical, creative, critical and inventive learning.   

The findings of the study or insights actually help them to come up with products in the future, according to Viswanath. He shared that the combination of digital enablement in their PCs and the linking of that with their digital printing capabilities is going to be enhanced further and they will create a way by which people can print with so much ease.

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