HEADLINES

Fitbit launches Charge 3, the latest edition of its most popular product lineup

Charge 3 is crafted from exceptional, lightweight materials, including an aerospace grade aluminum case and Corning Gorilla Glass 3 display.

Fitbit has announced Fitbit Charge 3™, the latest evolution of its Charge family of devices. Charge 3 features an elevated, premium swimproof design with a touchscreen display, 15+ goal-based exercise modes, essential smart features to stay connected to what matters most, up to 7 days battery life, and Fitbit’s most advanced sensor and algorithm technology in a tracker. 

Charge 3 will be available for PHP 9,990 starting November 2018.

Fitbit’s Charge family is the most popular of Fitbit’s product lineup, with 35 million devices sold to date. Further, IDC estimates shipments of fitness trackers will continue to comprise a significant portion of the overall category for the next several years.

“With Charge 3, we are building on the success of our best-selling Charge franchise and delivering the most innovative tracker on the market, offering an extremely slim, comfortable and premium design along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a more sleek, affordable wearable in a tracker form factor,” said James Park, co-founder and CEO of Fitbit. “Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, enables us to continue to expand our share of the overall wearables market.”

Premium design, intelligently crafted

Charge 3 is crafted from exceptional, lightweight materials, including an aerospace grade aluminum case and Corning Gorilla Glass 3 display for a slimmer, modern silhouette, increased durability and more comfortable fit for men and women. It features a crisp, touchscreen display that is nearly 40 percent larger and brighter than its predecessor, offering a more intuitive experience with easy access to your most important information.

Fitbit Charge 3 is the first wearable with an inductive button, which includes new patent-pending technology that provides a streamlined, swimproof design, increased space in the device to add more sensors plus a larger battery with up to 7 days of use, and more effortless interaction while maintaining the performance expected from our most advanced fitness tracker.

To complement the elevated hardware, the interactive software experience was redesigned to more deeply engage and motivate users to reach their goals each day. The high-resolution touchscreen display brilliantly showcases crisp, grayscale graphics with new playful animations and expressive graphics which surprise and delight, creating fun moments to help you celebrate milestones and stay focused on hitting your next goal. 

Superior health & fitness experience

Charge 3 also delivers the most advanced health and fitness features found on a Fitbit tracker to date. With more than nine trillion minutes of heart rate data tracked, Fitbit has enhanced its 24/7 PurePulse heart rate technology for even greater accuracy during exercise compared to Charge 2, and provides a better measure of calorie burn and resting heart rate to optimize workouts and uncover health trends. The addition of a relative SpO2 sensor – a first for a Fitbit tracker – adds the potential to estimate relative blood oxygen levels and help track new health indicators, like sleep apnea.

Additional health and fitness features include:

  • Goal-based exercise modes: Choose from 15+ exercise modes like bike, swim, run, weights and yoga; set a goal for calories burned, distance or duration, and see real-time stats, progress and celebrations on device when you reach your goal.
  • Water resistant to 50M: Wear in the shower, rain pool or ocean. See real-time duration on your wrist with Swim Mode, or use SmartTrack® to see laps and pace in the Fitbit® app post-swim.
  • Go the distance: Stay motivated with Connected GPS from your phone for real-time pace and distance on device, and Run Detect will auto pause and auto stop (coming soon).
  • Female health tracking: Gain a deeper understanding of your menstrual cycle by using the Fitbit app to log your period and ovulation (coming soon), record symptoms and compare cycle trends over time. With all your health and fitness stats in one place, you can better manage your health; easily see where you are in your cycle on in the on-device dashboard.
  • Information at a glance: Easily navigate the new personalized, on-device dashboard to see daily activity stats and health metrics like female health tracking, hydration, sleep and weight (coming soon).
  • Personalized insights: Know yourself to improve your health with new dynamic insights about your activity, heart rate, nutrition and sleep to help you reach your goals with positive reinforcement and tips to course correct when needed (coming soon in the Fitbit app).
  • Social motivation: Connect to one of the largest health and fitness social networks in the world with more than 25 million active users for added motivation to reach your goals when you engage with friends, family and others through Feed, Groups and Challenges in the Fitbit app.[v]
  • 24/7 guidance and motivation: Stay on top of all your daily activity and get a more complete picture of your overall health with features like automatic exercise recognition, Reminders to Move, Relax guided breathing, sleep tracking with Sleep Stages and Sleep Insights, and more.
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