Mindset change should be biz and solution provider focus, says NETSCOUT’s Arabella Hallawell

Posted on May 26 2018 - 12:11am by Michael David Tan

SAN JOSE, CALIFORNIA – Threats are always changing, said Arabella Hallawell, senior director for strategy of NETSCOUT. The only constant is their increased severity.

Arabella Hallawell, senior director for strategy of NETSCOUT, believes that “businesses should have threat and risk awareness”.

This is why Hallawell believes that “businesses should have threat and risk awareness”.

But this is also why Hallawell stressed the need for service providers to better the digital experience of the businesses they are targeting.

“In the past, the goal was transactional,” Hallawell said. That is, and for instance, security solutions were bought only because they specifically target a specific issue. In this sense, there’s only the focus on analytics.

But this is no longer the case nowadays, since “now, it’s the digital experience that is the great differentiator.” For Hallawell, there’s a gap when the focus is just on analytics.

Obviously, there remain numerous challenges to make digital transformation a reality, including: affordability, improved IT collaboration, tool consolidation, end-user experience, single pane of glass, and CAPEX and OPEX cost-cutting.

Suffice to say, “there is a need to design (solutions) for the overall experience,” Hallawell said.

This is a lesson that is relevant to service providers because “if you don’t (evolve), the customers go elsewhere.”

In the end, “mindset and culture are important aspects of change implementation.” And this needs to happen not only among the customers, but those who eye to target them, too.

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About the Author

MICHAEL DAVID “Mick” DELA CRUZ TAN is a graduate of Bachelor of Arts (Communication Studies) of the University of Newcastle in New South Wales, Australia. He has been working as a writer for over 14 years, with his pieces published in Philippine dailies, magazines and Webzines, among others. He also worked for donor agencies, overseeing publications about advocacy issues – e.g. writing the “Being LGBT in Asia: Philippines Country Report”, funded by UNDP and USAID. He received the Catholic Mass Media Awards (Best Investigative Report) in 2006. Mick is a multi-tasker, able to: photograph, do artworks with mixed media, write (of course), shoot flicks, community-organize, facilitate, lecture, and conduct researches (with pioneering studies under his belt), among others. He is even conversant in Filipino Sign Language. He now heads the only LGBTzine in the Philippines, Outrage Magazine, which he established in 2007. He subsequently founded Zest Magazine and Fringe Magazine, and is a co-publisher and Editor-at-Large of Upgrade Magazine.

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