Changing workforce demands changing tech responses – Dell EMC Phl’s Ronnie Latinazo

Posted on Apr 24 2018 - 12:29pm by Michael David Tan

Companies should be geared to respond to the changing lifestyles of their workforce.

This is according to Ronnie Latinazo, country GM of Dell EMC Philippines, as he noted that “the way we work is changing at a dramatic pace… In fact, the very definition of work has changed. In the past, ‘work’ was (linked) with the place; but that has changed (with) the business hour changing to ‘as soon as you wake up’ and probably to before you sleep.”

Valerie Fontano, DELL Client Technologist holding the DELL 7390 Clamshell; Ronnie Latinazo, Country Managing Director, DELL ELM Philippines holding the DELL Latitude 2-in-1; Martin Diez, Business Development Manager holding DELL Latitude 5290 2-in-1; Michelle Juliano, Product Marketing Manager holding the DELL Latitude 7390 2-in-1

Latinazo noted, for instance, that 60% of workforce now work after business hours, while 2/3 do at least some business from home. Also – and this may be particularly true to Millennials – 42% would quit a job with poor technology, and 82% base their decision to accept job/s on available technologies in the workplace.

Fortunately, technology continues to improve up to 10 times every five years.

“And what does this mean? It means technology is getting faster, it’s getting more powerful, it’s getting smaller, and so on,” Latinazo said.

And so, because of these changes in technology, the newer workforce requirements are answered.

This is the very reason why Dell EMC Philippines, as a company, continues to “expand the boundaries of what’s possible,” said Latinazo, by “finding better ways to do business.”

More recently, the company refreshed its Latitude portfolio with the “increasingly mobile workforce in mind.”

“We are entering the future of work where the way people work and run their businesses constantly change as technology continue to evolve. There is significant expectation riding on the positive impact emerging technology can bring,” said Mitch Juliano, field marketing manager, client solutions group, Dell EMC Philippines. “To do that, customers want devices that can help them continue to be productive today and help them persevere for the future with performance, mobility and security mentioned as the top features they need.”

Dell refreshed Latitude portfolio now includes: the 2-in-1 Dell Latitude 7390 line, built with materials like magnesium alloy, and comes with processor options up to Intel 8th Gen processors and PCIe SSD. It also comes with an active pen enabled by Wacom technology, hardware and software security options including Dell ControlVault™ 2.0, contacted and contactless Smart Card Readers, touch fingerprint reader or infrared camera.

At less than 2lbs, the Latitude 5290 2-in-1 has 12.3” convertible screen featuring Full HD finished with OTP touch panels. It has a narrow bezel, Intel Core 8th Gen Processor, and auto-deploy kickstand which rotates up to 150 degrees for multiple viewing angles.

The Latitude 5290 2-in-1 offers various security options to meet various security needs. Features include multi-factor authentication hardware such as the optional FIPS 140-2, TCG certified TPM2.0, FIPS 201 smartcard reader, optional touch fingerprint reader, optional infrared camera, self-encryption drive and NFC to prevent unauthorized access.

Dell Latitude 13 7000 (7390) price starts from P74,000.00; Dell Latitude 13 7000 (7390) 2-in-1 price starts from P76,000.00; and Dell Latitude 5290 2-in-1 price starts from P83,000.00.

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About the Author

MICHAEL DAVID “Mick” DELA CRUZ TAN is a graduate of Bachelor of Arts (Communication Studies) of the University of Newcastle in New South Wales, Australia. He has been working as a writer for over 14 years, with his pieces published in Philippine dailies, magazines and Webzines, among others. He also worked for donor agencies, overseeing publications about advocacy issues – e.g. writing the “Being LGBT in Asia: Philippines Country Report”, funded by UNDP and USAID. He received the Catholic Mass Media Awards (Best Investigative Report) in 2006. Mick is a multi-tasker, able to: photograph, do artworks with mixed media, write (of course), shoot flicks, community-organize, facilitate, lecture, and conduct researches (with pioneering studies under his belt), among others. He is even conversant in Filipino Sign Language. He now heads the only LGBTzine in the Philippines, Outrage Magazine, which he established in 2007. He subsequently founded Zest Magazine and Fringe Magazine, and is a co-publisher and Editor-at-Large of Upgrade Magazine.

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