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Epson establishes new sales subsidiary in Vietnam

(2nd from left) Hideto Nakamura, general director, Epson Vietnam; (3rd from left) Koichi Kubota, director, senior managing executive officer & chief operating officer, Printing Solutions Operations Division; and (1st from right) Tanaka Toshimitsu, managing director, Epson Singapore.

Seiko Epson Corporation and Epson Singapore Pte. Ltd. recently announced the opening of its new sales subsidiary and office in Vietnam.

The new subsidiary, Epson Vietnam Co., Ltd. (EVNL), began its operations last April 1 and was officially launched at Hotel Nikko Saigon in Ho Chi Minh City, Vietnam.

Hideto Nakamura, general director of Epson Vietnam, said that prior to its establishment, Epson had previously sold products through its sales subsidiary in Thailand. In 2010, it established a Vietnam representative office focused on market research.

“The establishment of the office in Vietnam will strengthen Epson’s business and brand presence in the region. There is much potential for growth in the country, especially with a GDP forecast of at least 6.5 percent in 2018,” said Nakamura. “We look forward to rolling out new Epson products in our four key areas of innovation, such as the inkjet, visual communications, wearables, and robotics.”

In 2017, Epson recorded a high demand for its products in Vietnam. According to the latest IDC Quarterly Hardcopy Peripherals Tracker report, Epson’s market shares for high-capacity ink tank printers for the Q4 last year stood at 53 percent.

“Vietnam’s printer market is currently dominated by laser printers. However, there is extensive scope for growing sales by emphasizing the advantages of our high-capacity ink tank printers. Epson Vietnam will play an important role in developing this promising market,” Nakamura added.

As a market leader, Epson will continue offering unique value and solutions to its customers in the said region through the new Epson Vietnam office. It is located at Nguyen Trai Street, District 1, Ho Chi Minh City in Vietnam.

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