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How to improve your LinkedIn profiles and stand out to recruiters


To improve their chances of attracting work opportunities, Filipino professionals are emphasizing capabilities that can be demonstrated and categorized more than personal strengths or characteristics, according to data from LinkedIn, the world’s largest professional network. LinkedIn studied the most popular words in member profiles globally in 2017 and found that Filipino professionals are highlighting their experience and skills.

LinkedIn’s 2017 Top 10 Buzzwords for the Philippines are:

  • Experienced
  • Skilled
  • Specialize
  • Leadership
  • Expert
  • Passionate
  • Responsible
  • Creative
  • Motivated
  • Focused

“The Philippines is a fast-rising economy with a growing population of young and dynamic talent looking to connect with opportunities. Companies have become more particular about the type of talent they need. As many of them take their search for talent online, the words that we use in our online profiles have never been more important,” Linda Lee, LinkedIn’s Head of Communications for Southeast Asia and North Asia, said, “To get the right job or opportunity, the good news is all of us can make the difference. Beyond using words to describe ourselves, we are also encouraging our members to stay engaged with their networks and establish a voice in their community. It’s important to stand out from the crowd by bringing out our authentic selves.”

To help members improve their profiles and stand out to recruiters, LinkedIn has the following advice:

Take pride in your online appearance. Help your ideal employer find you by ensuring your LinkedIn profile is complete and sells you in the best possible way, starting with the language you use. If you consider yourself a ‘specialist’, why not show this by tailoring your profile accordingly? List relevant skills which have been built up through your work experience.

Show character. While the words you choose say a lot about you, it’s also important to strike a professional tone; be assertive and direct when talking about your achievements. Don’t shy away from adding some personality to your language though – this is a great way to show your character.

Words don’t need to do all the talking. Instead of saying you’re ‘creative’, why not show recruiters by including presentations, video, design work and projects you take pride in? Remember, in a sea of potential candidates you want to stand out from the crowd; you’ve only got five to ten seconds to impress a potential employer.

Be active. It’s not just about what’s on your profile, proactivity is key when it comes to networking. Follow organisations that inspire you, or that you’d love to work for, make new connections, join groups and participate in discussions. This keeps your profile active and shows recruiters that you’re plugged in to what’s happening in your industry.

Voice your opinion. If you are an ‘expert’ on a given topic, why not tell the world by publishing a post on LinkedIn? By offering your opinions on industry matters, it demonstrates that you are knowledgeable and well informed.

Join the conversation at #LinkedInBuzzwords

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