With the ShopTV mobile app, Home Shopping Network (HSN) reported a 47% increase in sales via its new shopfront mobile app powered by Voyager Innovations.
“ShopTV has always dived head first into digitization; one of the first of the large established enterprises to foray into the digital space by bringing ShopTV onto a full-featured digital commerce platform as early as 2014,” said Marc Concio, managing director for Digital Commerce at Voyager Innovations.
ShopTV also became the first in their industry to launch a mobile app with both iOS and Android versions. With the new mobile strategy, it now effectively covers all offline and online channels.
“With its new shopfront app, HSN is extending that compelling ShopTV experience to the new, digital-savvy and influential generation of shoppers, led by the Millennials, who more and more make up the world’s consumers and the workforce,” said Gerry Castro, CEO at HSN. “ShopTV of course knows the incredible power of TV ads combined with direct response, you know, ‘call now.’ Today, having an online store and a mobile app really enhances that kicker effect on ROI.”
ShopTV was set-up in 2003 and first went on-air, 12-hours a day in November 2005, going 24/7 by August 2006.
HSN turned to Voyager’s TackThis! platform to bring the ShopTV experience online via a website imbued with e-commerce functionalities. Store marketing was accomplished via placement on Takatack, the country’s biggest online discovery platform.