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Twitter offers new data controls and updates privacy policy

Twitter has announced a suite of tools to give people more access to their information and greater, more granular control over how it’s used. The company has also updated the Privacy Policy to reflect the improvements that they’ve made to Twitter.

Below are the most important updates rolling out in the coming days:

TOOLS

  • Increased transparency: Twitter is expanding Your Twitter Data to give people the most transparent access to their Twitter information to date, including demographic and interest data, and advertisers that have included them in their tailored audiences on Twitter. Each category of data will be clearly marked, and they will be able to view or modify this data directly.
  • New controls: Twitter is also launching new Personalization and Data settings that offer even more granular control over how the company use users’ data, including how the company personalizes people’s experience on Twitter and user option to share information through certain partnerships. People can use these controls to better personalize their experience on Twitter and opt out of various types of data usage and sharing with a single switch.
  • Personalization across your devices: When people log in, Twitter will associate their device with their account for purposes such as authentication and personalization. The company may also personalize your experience based on information from other devices besides the ones they use to log into Twitter – this can be turned off in the Personalization and Data settings. For example, if people visit websites with sports content on their laptop, they can use this setting to help control whether Twitter show them sports-related ads on Twitter for Android or iOS.

POLICY

  • Web data: We’ve expanded how we use and store data from other websites that integrate Twitter content, like embedded Tweets. This will allow Twitter to further improve and personalize the services, connecting people with the stories, brands and organic content they care about most. The company do not store web page visit data for users who are in the European Union and EFTA States. We’re also excited to announce that we will be participating in the Swiss-US Privacy Shield and adhering to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
  • Data sharing: We’ve updated on how we share non-personal, aggregated, and device-level data, including through some select partnership agreements that allow the data to be linked to your name, email, or other personal information – but only when you give your consent to those partners.
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