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Dell EMC names top officials of Philippine office

Following the completion of Dell’s acquisition of EMC in September last year, Dell EMC has announced the appointment of former EMC Philippines Head Ronnie Latinazo as the Country General Manager of Dell EMC Philippines; and Chris Papa as Dell EMC Philippines’ Channels General Manager.

FROM LEFT: Chris Papa, Channels General Manager, Dell EMC Philippines, Ronnie Latinazo, Country General Manager, Dell EMC Philippines, Paul Henaghan, Vice President, South Asia and Korea, Dell EMC

Paul Henaghan, President, South Asia, at Dell EMC Enterprise Business, officially announced in a media event the appointment of the highest officials of Dell EMC Philippines.

The company also launched four updated versions of its mobile computers.

Seamless integration

“As the new Head, I think the priority is to focus on the team so we’ll have a clear go-to-market strategy in addressing and serving the local market,” said Latinazo.  “We will make the integration as seamless as possible to our customers, shielded from the change that we’re going through, to maintain their positive customer experience for Dell and EMC.”

Latinazo further said they will also focus on how they will bring what Dell and EMC have separately accomplished through the years to the next level to rise on the momentum that they have in terms of growth and in terms of market leadership. They are confident they can reach their goals as they feel the synergy is in their market.

“We have competent product lines and if you look at the market, we were strong in the enterprise space. Dell is very strong from the high to mid-market and now we even have our consumer line. With these broader set of portfolio, we are in a better position to serve our purpose and become strategic partners because we have everything,” said Latinazo.

Regarding local staff, Latinazo said there was a smooth integration of employees of the two companies. “We were able to keep everyone intact. In fact, we are hiring. We have openings to fill to complete our line in serving the local market,” he said.

Channel network strategy

Discussing the channel network, Papa said they operate on channel-to-go market, which is one of the strengths of Dell’s operation in the Philippines, as well as EMC’s own channel network.

“As we combined the organizations and product portfolio, channel management is also a concern. From that perspective, we should have a complete set of partners who can actually help us in enterprise, commercial, to SMBs and even up to retail,” said Papa.

Papa adds, “If you look at the entire market, more than 90% of our business in the Philippines is done together with our partners. That’s how our channel network is going to be.”

New PCs for business

In the event, Dell EMC also launched four updated versions of PCs designed to increase business productivity. These devices include the 15-inch Dell Precision 3520 workstation; the Dell Precision 5520 which is the world’s thinnest and lightest mobile workstation at 11.48mm thin; the Dell OptiPlex 7450 All-in-One desktop; and the Dell Latitude 13 3000 (3379) 2-in-1 PC.

These new products from Dell EMC’s commercial product portfolio boast upgraded 7th Gen Intel processors including Core, Core vPro and Xeon processors, as well as updated professional graphics from NVIDIA and AMD. They also come with Windows 10 operating system and equipped with USB-C with Thunderbot 3 connectivity options and other latest components.

Now available at Dell’s channel-partners, the Dell Precision 15 3000 (3520) price starts from Php75,000; the Dell Precision 15 5000 (5520) price starts from Php115,000; the Dell OptiPlex 7450 All-in-One starts from Php55,000; and Dell Latitude 13 3000 2-in-1 (3379) starts from Php52,000.

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