Global smartphone brand Vivo launched their first concept store in the country to mark its continued growth in the local market.
The concept store was launched alongside Vivo’s service center that will cater to its current smartphone users. Following the successful launch of the V3Max and V3 smartphones in the country, the launch of the Vivo concept store marks yet another milestone in the brand’s optimistic expansion in the country.
“We’re proud to open Vivo’s first ever concept store that will also serve as a service center in the country for our current customers and supporters. Since our initial launch in the country in March 2016, we’ve received nothing but warm welcomes from Filipino consumers who have constantly supported us through several events and road shows. We at Vivo are excited to provide a new platform where our supporters can learn more about our brand and the products that we have, and for us to provide nothing but the best services to them,” said Hazel Bascon, Vice President of Vivo Philippines.
The Vivo concept store will showcase Vivo’s present and upcoming premium products, highlighting the brand’s young and energetic vibe and embodying Vivo’s continued commitment to constantly innovate and craft new technologies grounded on the needs of their users. Located at the lower ground floor of SM Light Mall in Mandaluyong City, the store will also serve as a service center to address any issues and concerns of their customers. Consumers can visit the store where Vivo Product Specialists (PS) will be available to assist them for any concerns regarding phone availability, specifications, or technical issues.
The concept store aims to promote recognition of the Vivo brand in the Philippine mobile market and create more appeal to Filipinos in line with the top mobile brands in the country. Starting Tuesday, August 9, the concept store and service center will officially be open to service the public, and will serve as a kick-off for Vivo’s plan to expand across the country with concept stores in the coming months.
“Vivo has sustained its global momentum to secure the 5th spot in IDC’s global smartphone tracker for the second quarter of the year. This growth is reflective of our progress in the country where we’ve experienced great engagement with Filipino consumers to date. This makes us more confident and excited for Vivo supporters in the country as we continue to provide them with more products and offers in the future,” concluded Bascon.