Connect with us

Hi, what are you looking for?


PH is now the fastest growing smartphone market in ASEAN

Google says the Nexus 6P has the best camera to ever grace a Nexus smartphone, specifically touting low-light performance. It has a 12MP rear camera with laser auto focus, and an 8MP front camera. PHOTO BY MELBA BERNAD

The growing smartphone adoption among Filipinos and stronger support from telecommunications operators drive the Philippines smartphone market to a high 20% year-over-year (YoY) growth, according to International Data Corporation’s (IDC) Asia/Pacific Quarterly Mobile Phone Tracker.

This puts the Philippines as the fastest-growing smartphone market in Southeast Asia to date. A total of 3.5 million smartphones were shipped to the Philippines in 1Q 2016.

“While many of the more mature smartphone markets of the world already displayed signs of saturation, the Philippines smartphone market continues to enjoy robust growth owing to a relatively low smartphone penetration rate (30% in 2015), active local brand presence, and healthy consumer spending,” says Jerome Dominguez, Market Analyst for Mobile Devices, IDC Philippines.

Local vendors continue to dominate the Philippines smartphone market as they flood it with the most affordable smartphone options.

Advertisement. Scroll to continue reading.

Dominguez stresses that, “Smartphones priced below PHP₱3,500 still make up the majority of smartphones shipped to the Philippines. MyPhone’s successful budget my28S model catapulted its lead in the smartphone market in 1Q 2016. However, this is no reason for the homegrown brands to rest on their laurels as Global and Chinese vendors are gradually catching up on the budget segment.”

The past few quarters have shown vendors like Samsung and ASUS playing more aggressively in the lower-than-PHP₱6,000 space. China-based vendors OPPO and Huawei are also on a steady growth track as they continue to expand channel coverage.

“As the Philippines smartphone market matures and shifts from being an acquisition game to a replacement one, consumers are expected to demand more from a smartphone in terms of specs and performance,” says Dominguez.

“One sign of the local smartphone market gradually maturing is the move among entry-level players away from less than 1GB random access memory (RAM) toward higher RAM chips. From 44% share in 2015, less-than-1GB-RAM smartphones dropped to 38% last quarter as consumer demand for higher RAM for new mobile applications to run smoothly.”

With the mobile brand war growing more intense by the day, vendors would be well-advised to not be complacent, but rather continue to foster innovation and improve product quality and after-sales to stay ahead of the game.

Advertisement. Scroll to continue reading.

“Defect issues and poor after-sales continue to plague the smartphone market. It is only a matter of time before majority of Filipino consumers put more premium on smartphones that are not just easy on the pocket but also offer good value for money,” says Dominguez.

IDC expects smartphone shipments to the Philippines to grow by 25% this CY 2016. As more Filipinos adopt smartphones, telco operators should keep an eye out for further network congestion and adjust accordingly.

Jubert Alberto, Country Head of IDC Philippines, says, “Mobile data explosion is an inevitable consequence of the growing smartphone user base so telcos should carry on with further expansion of their capacity and footprint nationwide. In terms of increasing accessibility, it is also not enough for the telcos to provide subsidies to devices manufacturers; rather, it should also keep in check the price of mobile Internet, which still continues to be among the most expensive in ASEAN.” As the mobility trend and content consumption on mobile devices continue to flourish, IDC also predicts that smartphones in the 5in.−5.5in. screen-size band will continue to dominate this year.

Advertisement. Scroll to continue reading.

Like Us On Facebook

You May Also Like


Customers who pre-register on Samsung’s website by June 2 will receive vouchers of up to Php 5,000 redeemable for select monitors on from...


Cherry Philippines is now offering a range of IoT products that can transform a regular home into a smart home such as smart locks,...


The report evaluated 14 high-end all-flash products by referring to the Cybersecurity Framework (CSF) 2.0 of the National Institute of Standards and Technology (NIST).


The HUAWEI WATCH FIT 3 embodies the fusion of fashion and function, marrying sophisticated design with cutting-edge performance. Its features, crafted to enhance users’...


Omdia has recorded Samsung as the TV market leader for 18 years in a row. The market research firm attributed Samsung’s success to its...


Enjoy an expansive display perfect for watching videos and exploring kid-friendly games, discover the secure, exciting and educational world of the  Samsung Kids app,...


To be among the first to experience the series’ cutting-edge features, updates, and innovation, consumers and tech enthusiasts alike can secure their devices early...


Samsung, the #1 Global TV brand, offers solutions that can help beat the heat and energy costs while having a fun and vibrant summer...