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Haier bets on new home appliances to drive business growth in 2016

Nobuhito Hayashi, President and CEO, Haier

Home appliance manufacturer, Haier, started 2016 strong with the release of new appliances, including Smart TVs, and the introduction of a new product line, the Small Domestic and Kitchen Appliances.

Haier is hoping the new products will help the company achieve around 40 percent sales growth this 2016 after ending 2015 on a good note when it was named the “World’s No. 1 Home Appliance Brand” by Euromonitor for the seventh year in a row.

“2016 will definitely be another great year for Haier,” said President & CEO, Nobuhito Hayashi. “With new product releases and an even stronger company dynamic, we can only expect good things this year. We firmly believe that success lies in the synergy and passion of our employees in all plans, decisions, and executions.”

Nobuhito Hayashi, President and CEO, Haier

Nobuhito Hayashi, President and CEO, Haier. PHOTO CREDIT: M2.0

Haier’s new Android, Smart, and ULTRA 4K HD LED TVs display shows in full HD and are compatible with tablet and smartphone media sharing. The Android TV is also capable of downloading Google applications directly. The B7000U ULTRA HD 4K TV is also slated for release during Q1 of this year, along with a few more SMART and Android TVs.

For the kitchen, Haier announced products under the new Small Domestic and Kitchen Appliances product line. These include new coffee makers, ovens, electric kettles, induction cookers, gas ranges, and kitchen hoods.

The company also rolled out Side by Side, Two-door Top and Bottom Mount Inverter, and French Door Refrigerators, which are all equipped with a silent compressor, rapid-cooling refrigerant, and innovative energy-saving inverter technology. Energy efficient with a sleek and modern look, these refrigerators have been designed to complement any kitchen.



Haier has also launched a new washing machine, the Top Load Washing Machine, which comes with numerous functions that can be personalized for ease of use.

Finally, new Split-type and Window-type Inverter Air Conditioners have been released. Haier has also offered an extended warranty going far beyond the industry standard for all window-type air conditioners, with two years for parts and labor as well as five years for the compressor.

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Haier's new Small Domestic and Kitchen Appliances product line.

Haier’s new Small Domestic and Kitchen Appliances product line. PHOTO CREDIT: M2.0

The company will continue its expansion in modern trade with more products available in major stores, such as SM, ABENSON, Anson, and Robinsons. E-commerce is also being explored as an option to make its products more accessible.

Based in Qingdao, China, Haier can trace its roots to the merger of the Qingdao Ref Company and the Germand Lienherr Ref Company in 1984–a move that resulted to an 83% growth. In 1991, the company changed its name to Haier–the last syllable of the partner German company, “Liebherr.”

In 1996, Haier expanded to Asian countries, namely Indoensia, Malaysia and the Philippines. Four years later, the company expanded to the U.S. Haier’s steps towards expansion included the acquisition of different brands such as the New Zealand brand Fisher & Paykel and the Japanese brand Sanyo in 2012. Earlier this year, Haier acquired GE to strengthen its market in the U.S.

Haier has 29 manufacturing bases, 16 industrial parks, and four research and development centers (in Germany, Japan, Korea, and U.S.). In 2014, the company that started as a refrigerator company was valued at $32billion.

In the Philippines, the company has seven in-house centers and 157 authorized service shops.


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