Naturale Labs, maker of Beach Hut sunblock, basks in the NetSuite cloud

Posted on Jul 9 2015 - 10:09am by Upgrade Staff

Manila-based Naturale Labs has implemented NetSuite’s integrated cloud business management solution to transform and drive efficiency and visibility across its manufacturing and distribution business.

Naturale Labs, which has a satellite office in Indonesia, is the maker and distributor of the popular Beach Hut sunblock line. The company is using NetSuite to run mission-critical business processes in the cloud including financials, sales reporting, order and inventory management, distribution and purchasing from suppliers and manufacturers.

Naturale Labs, which is a subsidiary of the larger Dragon Edge Group (DEG), also uses NetSuite to manage distribution to retailers that offer Beach Hut products in more than 3,000 supermarket, convenience stores and other retail locations in the Philippines.

“NetSuite provides Naturale Labs with great transparency into inventory and sales that we never had in our previous environment,” said Dennis Balajadia, President and Founder of DEG. “We can now easily run reports on sales and automate large numbers of transactions on a daily basis. We’ve eliminated a great deal of manual work and can focus more time and resources on growing the business.”

Process delays and limited visibility

Prior to NetSuite, Naturale Labs was relying on manual processes with Excel spreadsheets, email and paper reports. But as the business grew and complexity increased, the company faced process delays and limited visibility because of its manual, time-consuming and potentially error-prone mix of systems.

Naturale Labs lacked a single unified source of reliable, real-time data to inform business decisions, imposing limitations to Naturale Labs’ profitability and growth potential.

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After a failed implementation of Microsoft Dynamics NAV (Navision), which was never fully deployed because of time and cost overrun issues, Naturale Labs quickly bounced back, selecting NetSuite’s unified cloud solution to manage all core business functions and avoiding the need for costly on-premise IT systems and staff that would be required with an alternative in-house approach.

The benefits

After going live in NetSuite in February 2015, with the help of CloudTech, a 5-Star NetSuite Solution Provider partner in the Philippines, Naturale Labs has realized benefits from running NetSuite including:

1. Gaining real-time monitoring of sales and inventory across multiple locations, enabling Naturale Labs to ensure that its network of retail partners are stocked with Beach Hut sun lotion according to seasonal demands.

2. Improving its business speed and precision while gaining the flexibility for further expansion in the Philippines and internationally.

3. Dramatically reduced manual processes in its local operations, gaining the efficiency it needed in order to focus on more strategic business initiatives.

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