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Eating out? Yelp can help you find a great restaurant

Yelp Inc., the U.S.-based company that crowdsources reviews about business establishments such as restaurants, is now in the Philippines, the 32nd international market to join the Yelp community.

Miriam Warren, Yelp Vice President of New Markets.

Miriam Warren, Yelp Vice President of New Markets

Filipinos love to eat and shop and most of them go to establishments that are recommended by friends on social media or influential people such as bloggers and celebrities. With the Yelp Philippines site and mobile applications (iPhone and Android), anyone can create an account to share their opinion or read reviews about an establishment.

With the Yelp app’s  clean and easy-to-navigate screen, you can then look for nearby businesses, browse the main categories, or pull up bookmarked places you’ve saved.

photo 1A handy feature is Monocle, which uses your phone’s camera and GPS function to display nearby businesses. For example, you’re on the road and you want to know about the establishments in the neighborhood. With Monocle, you can simply point your phone’s camera in a general direction to discover what’s good.

Business owners can get in on the action too at biz.yelp.com.ph by claiming their Yelp Business Page for free.

“Filipinos are so well-connected online and offline that we know they will love using Yelp to find and connect with great local businesses,” says Miriam Warren, Yelp Vice President of New Markets. “We will be working hard to make sure Yelp is the most useful and relevant local resource for every Pinoy.”

photo 3Yelp had a monthly average of approximately 142 million unique visitors in the first quarter of 2015, according to Warren. By the end of the same quarter, Yelpers had written approximately 77 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists.

Approximately 79 million unique visitors visited Yelp via their mobile device on a monthly average basis during the first quarter of 2015. Warren shares that 65% of searches on Yelp came from mobile devices across the globe and that more than 50% of Yelp content, such as reviews and photos, was generated on mobile devices.

The shopping and restaurant categories are the top two most reviewed businesses.

Powering Yelp is a Recommendation Software built in-house. Using a set of algorithms, the software goes through the more than 77 million reviews that have been submitted to Yelp to select the most useful and reliable ones to help you find the business that’s right for you.

Yelp’s stance is quality over quantity when it comes to reviews, noted Warren. As a result, it only recommend about three-quarters of the reviews it gets. More often than not, these reviews come from active members of the Yelp community, and from those Yelp has come to know and trust.

Reviews that are not recommended can still be seen via a link on the bottom of each business’s profile page, but they don’t factor into the business’ overall star rating or review count.

The Yelp community is made up of engaged locals who connect online and off to share their opinions about local businesses. Warren says Yelp will kick off its community building efforts in Manila and soon bring together Yelpers online and offline to experience the best of Manila. The company is currently searching for a community manager to take charge of the efforts.

Yelp Inc., the U.S.-based company that crowdsources reviews about business establishments such as restaurants, is now in the Philippines, the 32nd international market to join the Yelp community.

Filipinos love to eat and shop and most of them go to establishments that are recommended by friends on social media or influential people such as bloggers and celebrities. With the Yelp Philippines site and mobile applications, anyone can create an account to share their opinion or read reviews about an establishment.

Yelp’s free iPhone and Android apps are now available from Apple’s App Store and Google Play. The Yelp app has a clean and easy-to-navigate home screen. You can then look for nearby businesses, browse the main categories, or pull up bookmarked places you’ve saved.

Yelp monocleA handy feature is Monocle, which uses your phone’s camera and GPS function to display nearby businesses. For example, you’re on the road and you want to know about the establishments in the neighborhood. With Monocle, you can simply point your phone’s camera in a general direction to discover what’s good.

Business owners can get in on the action too at biz.yelp.com.ph by claiming their Yelp Business Page for free.

“Filipinos are so well-connected online and offline that we know they will love using Yelp to find and connect with great local businesses,” says Miriam Warren, Yelp Vice President of New Markets. “We will be working hard to make sure Yelp is the most useful and relevant local resource for every Pinoy.”

Established in 2004, Yelp had a monthly average of approximately 142 million unique visitors in the first quarter of 2015, according to Warren. By the end of the same quarter, Yelpers had written approximately 77 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists.

Approximately 79 million unique visitors visited Yelp via their mobile device on a monthly average basis during the first quarter of 2015. Warren shares that 65% of searches on Yelp came from mobile devices across the globe and that more than 50% of Yelp content, such as reviews and photos, was generated on mobile devices.

The shopping and restaurant categories are the top two most reviewed businesses.

Powering Yelp is a Recommendation Software built in-house. Using a set of algorithms, the software goes through the more than 77 million reviews that have been submitted to Yelp to select the most useful and reliable ones to help you find the business that’s right for you.

Yelp’s stance is quality over quantity when it comes to reviews, noted Warren. As a result, it only recommend about three-quarters of the reviews it gets. More often than not, these reviews come from active members of the Yelp community, and from those Yelp has come to know and trust.

Reviews that are not recommended can still be seen via a link on the bottom of each business’s profile page, but they don’t factor into the business’ overall star rating or review count.

The Yelp community is made up of engaged locals who connect online and off to share their opinions about local businesses. Warren says Yelp will kick off its community building efforts in Manila and soon bring together Yelpers online and offline to experience the best of Manila. The company is currently searching for a community manager to take charge of the efforts.

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