Struggling phone maker, Nokia, has launched its first-ever Windows tablet alongside other new devices in a bid to regain its lost market share.
At Nokia World: Abu Dhabi, the company launched the Nokia Lumia 2520 Windows tablet, and launched a portfolio of large screen Lumia smartphones: the Lumia 1520 and 1320. Three new Asha models – including the first 3G device in the Asha Platform family of smartphones – deliver new colors and a more intuitive user interface.
“Today, we’re inviting people around the world to switch to Nokia,” says Stephen Elop, Executive Vice President, Devices & Services at Nokia.
Elop admitted last year that his company had failed to foresee rapid changes in the mobile phone industry and this was partly behind the firm’s problems, according to an Agence France-Presse report.
The Lumia 2520
Nokia’s first Windows tablet, the Lumia 2520, features a 10.1-inch HD display. The tablet combines both 4G LTE and Wi-Fi connectivity, a 6.7MP camera, and for the first time ever on a tablet, ZEISS optics, letting people take beautiful pictures – even in low light.
The Lumia 2520 runs on Windows RT 8.1, and also features multiple color choices and fast-charging capability – providing up to an 80% charge in one hour.
The Lumia 2520 also comes with a number of software that are exclusive to the Lumia family, including the exclusive “Dragons Adventure” interactive game developed in partnership with DreamWorks Animation. Additionally, the Lumia 2520 includes Nokia Storyteller, a Nokia developed application that introduces a new way to curate and relive images and videos as a story on a map, as well as Nokia Video Director, which offers the ability to edit and get even more creative with videos shot on the Lumia 2520 – as well as content from Lumia smartphones. With integrated HERE Maps, the Lumia 2520 is the only tablet with true offline maps for a fast and reliable maps experience. The tablet also includes an exclusive version of Nokia Music with Mix Radio preinstalled.
The Lumia 2520 pairs with a the Nokia Power Keyboard. Offering up to five extra hours of battery life and two built-in USB ports, the Nokia Power Keyboard makes battery life worries a thing of the past. A protective and wraparound cover, the Nokia Power Keyboard includes a fully functional keypad with gesture trackpad, so typing feels as natural as on a laptop.
The Nokia Lumia 2520 will be available in red and white in a glossy finish as well as cyan and black in a matte finish, and is expected to start shipping in Q4 2013 with an estimated price of USD499 before taxes or subsidies. Initial roll out is to begin broadly in the U.S. as well as the U.K and Finland, with additional countries to follow shortly after. The Nokia Power Keyboard will be available alongside the Lumia 2520 at the recommended price of USD149.
Nokia Lumia 1520 and Lumia 1320
Nokia also introduced its first ever large screen Lumia smartphones, the Lumia 1520 and Lumia 1320. The supersized phones feature a 6-nch screen and the latest software advancements for Windows Phone. A new third column of tiles on the home screen means people can see and do more on a larger screen.
The Lumia 1520 also offers a 20MP PureView camera with optical image stabilization (OIS) enabling sharp images even in the dark as well as oversampling and zooming technology similar to the Lumia 1020. In addition to the new Nokia Camera and Nokia Storyteller applications, the Lumia 1520 offers a 6-inch screen and a vivid 1080p full HD display for outstanding outdoor readability. With Microsoft Office built in, documents can be edited and shared easily.
The Lumia 1320 features many high-end Lumia innovations on a large 6-inch 720p display and extends the Nokia Camera app to another price range. With a range of imaging apps available, the Lumia 1320 comes with Nokia Music for free streaming of ad-free music and HERE maps and location services.
The Nokia Lumia 1520 will be available in yellow, white, black and glossy red. It is expected to start shipping in Q4 2013, with an estimated price of USD749 before taxes and subsidies in Hong Kong, Singapore, U.S., China, U.K., France, Germany, Finland and other European markets, with other markets to follow.
The Nokia Lumia 1320 will be available in orange, yellow, white, and black and is expected to start shipping in Q1 2014 with an estimated price of USD339 before taxes and subsidies in China and Vietnam, followed by other Asian markets, India and Europe.
The Nokia Asha 500, Asha 502 and Asha 503
The newest additions to the Asha Platform family of devices – the Nokia Asha 500, Asha 502 and Asha 503 – join the Asha 501. All three handsets feature a new crystal-clear look; a fusion of ice-like transparency and bold inner color encases each phone to make it both elegant and more durable. Support for 3G is available on the Asha 503, which also includes a 5MP camera and comes with a Dual SIM option.
The Nokia Asha 500, Asha 502 and Asha 503 include new enhancements to the Asha Platform for even more intuitive navigation. The new Asha user interface enables faster and easier sharing of images on social networks, with one easy swipe to access the camera and one touch to post. Fastlane gives people a second home screen for quick access to frequently used apps and deeper integration with their favourite social networks. Knowing how important free messaging is to people, WhatsApp will be available for the Nokia Asha 501 and is to arrive later in the year for the new Asha devices.
The Nokia Asha 500, Asha 502 and Asha 503 will be available in bright red, bright green, yellow, cyan, white and
black, and are planned to start shipping in Q4 2013.
The Nokia Asha 500 features a 2.8-inch screen, 2MP camera and comes in single SIM and Easy Swap Dual SIM variants. It is expected to be available in Africa, Asia-Pacific, Europe, Latin America and the Middle East with an estimated price of USD69 before taxes or subsidies.
The Nokia Asha 502 features a 3-inch screen, a 5MP camera with LED flash and Easy Swap Dual-SIM. The estimated price before taxes or subsidies starts at USD89 in Africa, Asia-Pacific, Europe and Middle East.
The Nokia Asha 503 features 3.5G connectivity, a 3-inch screen, 5MP camera with LED flash, Corning Gorilla Glass 2 and comes in single SIM and Easy Swap Dual SIM variants. The estimated price before taxes or subsidies is USD99 in Africa, Asia-Pacific, Europe, Latin America and the Middle East.
Wireless charging goes portable
Nokia has also introduced a portable wireless charging plate that makes charging easier and faster, and lets people wirelessly charge a smartphone anytime, anywhere. Supporting the Qi wireless standard, the Nokia DC-50 is compatible with Nokia Lumia devices supporting wireless charging, such as the Lumia 1520, Lumia 1020, Lumia 925, and Lumia 920.