Mobile advertising dominated digital ad campaigns in the Philippines, while at the same time, on-target mobile ad performance outpaced digital ads served...

While the spread and influence of technology over the next five years will be a key driver of change across the globe, the magnitude of technology’s...

Nielsen has announced plans to expand its digital advertising measurement solution, Digital Ad Ratings into eight new markets globally this year, with the addition of mobile measurement to existing Digital Ad Ratings offerings in a further eight markets. This significant expansion of the global Digital Ad Ratings footprint will provide a total digital view of campaign...

Nielsen announced it will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in the Philippines. The roll out is part of a wide unveiling of the solution in seven markets across Asia and Latin America over the coming months in a move that will advance digital advertising accountability in the regions. The seven markets include Singapore,...

When it comes to viewing media content, Filipinos still prefer television over all media platforms, however, growing connected device ownership and expanding...

Not only are more Filipinos getting connected to the Internet, they are now consuming media content voraciously through multiple screens, consequently...

There are now almost three out of four Filipino smartphone users accessing the Internet through their phones and they are getting more prolific in how...

The burgeoning ownership of mobile devices is spurring the rapid growth of Internet usage in the Philippines, according to the latest Nielsen PinoyNetizen...

A new survey has found that Filipino respondents showed the highest level of loyalty to mobile phone brands and mobile service providers, a sentiment shared...

Facebook, Google Play Store and YouTube are the top three smartphone apps in the Philippines today, according to a ranking by Nielsen, a global provider...