Power Mac Center has redefined the Apple shopping experience in Bonifacio Global City as it officially reopens Power Mac Center SM Aura as an Apple Premium Partner (APP) store – the highest distinction for Apple reseller stores worldwide.
First opened in April 2014, the store has been fully redesigned to mirror Apple’s premium aesthetic in both form and function. Now, housing its retail space, training center, and service center all on the same floor, offering customers a seamless, all-in-one Apple experience.
“Power Mac Center’s role has always gone beyond merely making technology available to empowering customers to feel confident and capable in using it. Whether it’s discovering a cool feature on their device or finding a better way to integrate it into their routines, we help turn ownership into a more rewarding experience. The APP store distinction elevates that commitment in a more convenient and accessible space to explore, learn, and maximize technology,” said Joey Alvarez, PMC director for marketing and product management.
Located at Level 2, SM Aura Premier, the store is open daily from 10 AM to 10 PM. This milestone marks Power Mac Center’s 33rd store opening in 2026 alone.
Exclusive Opening Offers and Experiences
To celebrate the relaunch, Power Mac Center is rolling out exclusive in-store promotions until September 27, 2026.
The enhanced training area will also hold free in-store group demos every Friday to Sunday, inviting customers to discover features that elevate everyday use. Topics include getting creative with iPad, exploring the camera capabilities of the new iPhone 17 series and iPhone Air, and navigating Apple personalization and continuity features. Its opening day training featured Apple Pay integration and 1Protect, a device protection solution by bolttech in partnership with Power Mac Center and powered by AppleCare Services.
For after-sales support, service promos are available until September 25, 2026, exclusively at SM Aura APP which include up to 20% OFF Diagnostic fee for iPhone, MacBook, AirPods, Apple accessories, and Beats; and up to 10% OFF Software fee for Apple devices. Terms and conditions apply.
iPhone purchases are also eligible for additional protection against unexpected incidents via 1Protect. Plans vary depending on benefits. Terms and conditions apply.
More Rewards with 1 Infinite
Every purchase at the newly updated SM Aura APP store or online via the Web Store at powermaccenter.com earns more rewards.
Through Power Mac Center’s premium loyalty program, 1 Infinite, members unlock exciting possibilities – from exclusive events to higher-tier discounts and more ways to enjoy the technology they love.
To join, simply download the 1 Infinite app on App Store or Google Play and sign up or log in using your registered email.
Members can redeem points for devices, services, training courses, and other fees at a regular conversion of 1 point = PhP1, or as much as PhP3 per point on special promo days. They also enjoy up to 50% off on Apple training courses and other exclusive perks.
