Every digital transaction begins with trust. Whether a customer is logging into a banking app, paying for an online purchase, accessing a gaming account, or using a digital platform, businesses need to know that the person behind the transaction is who they say they are. Smart Communications, Inc. (Smart), the first Philippine telco with a GSMA Open Gateway-certified Number Verification API with Silent Authentication, is building on this foundation to give businesses stronger ways to verify and protect customers online.
But as digital fraud becomes more sophisticated, traditional authentication methods such as one-time passwords may no longer be enough on their own. Businesses today need stronger ways to detect risk, protect customers, and reduce fraud without making digital experiences slower or more complicated.
To support this need, Smart has secured GSMA Certification for its SIM Swap and Device Swap APIs, the two globally certified APIs that enable SmartSafe NetIdentity, a solution under the SmartSafe suite of PLDT Enterprise. The milestone reinforces Smart’s continued development of globally certified APIs for enterprise clients and builds on its earlier GSMA certification for Number Verification and RoamStatus.
SmartSafe NetIdentity helps enterprises assess whether the SIM or device linked to a mobile number has recently changed. Through the SIM Swap API, businesses can check for recent SIM swap activity, while the Device Swap API can identify when a SIM card has been transferred to a different physical device. These network-powered signals can help businesses flag possible account takeover or unauthorized activity and apply additional verification or review before completing higher-risk logins and transactions.
Helping businesses protect the person behind every transaction
For entrepreneurs, MSMEs, and business decision-makers, the value of digital identity protection is simple: customers need to feel safe whenever they transact online.
A suspicious account login, a changed device, or a recently swapped SIM can become important signals in assessing whether a transaction should proceed as normal or be reviewed more carefully. Through SIM Swap and Device Swap APIs, SmartSafe NetIdentity helps businesses identify these changes using information from Smart’s network, adding another layer of confidence to their authentication and fraud-management processes, especially as they move beyond traditional OTP-based security.
This is especially relevant for industries where every interaction carries both business and customer trust implications. Banks and fintech companies need to protect financial accounts and payments. E-commerce platforms need to safeguard buyers and sellers. Gaming and digital entertainment providers need to protect users from account takeover and unauthorized activity. Across these sectors, stronger identity verification can help businesses make digital journeys safer while keeping the experience smooth for customers.
“Digital trust is built in the small moments customers experience every day — when they log in, make a payment, or access a service without worry,” said Benedict Patrick V. Alcoseba, Enterprise Core Business Management & Innovation, PLDT Enterprise. “With SmartSafe NetIdentity, we are helping businesses strengthen protection behind these everyday interactions, using globally certified network APIs that support safer authentication without adding unnecessary friction for users.”
Advancing globally certified APIs for enterprise clients
The GSMA Certification for SIM Swap and Device Swap APIs marks another milestone in Smart’s efforts to develop globally certified APIs that support enterprise security and customer protection. The certification also reflects Smart’s continued participation in the broader movement toward standardized network-powered capabilities for businesses.
For PLDT Enterprise, the certification is not only a technical achievement. It represents a step toward making advanced identity protection more practical and accessible for organizations that need to protect customers at scale.
As more businesses digitize customer journeys, authentication must evolve as well. SmartSafe NetIdentity helps enterprises understand more about the digital signals behind a transaction, giving them additional tools to assess risk and protect customers more responsibly.
“GSMA Open Gateway APIs help create safer, more trusted digital ecosystems by enabling enterprises to adopt secure, standards-based approaches to digital identity and customer protection,” said Julian Gorman, Head of Asia Pacific, GSMA. “SMART’s certification demonstrates its commitment to delivering trusted, standards-compliant API services for enterprises.”
A commitment to safer digital experiences
SmartSafe NetIdentity is part of the broader SmartSafe umbrella, which supports PLDT Enterprise’s commitment to helping businesses strengthen digital trust. Launched in November 2025 as the country’s first telco-enabled fraud management API suite, SmartSafe pioneered this space by bringing network-powered, GSMA-aligned fraud prevention capabilities to Philippine enterprises. NetIdentity is the latest follow-up to the earlier GSMA-certified APIs for Number Verification and RoamStatus, further showing Smart’s continued development of globally certified network APIs for enterprise clients.
Together, these capabilities support a future where businesses can protect customers in ways that are more secure, more seamless, and easier to integrate into everyday digital experiences.
For PLDT Enterprise, the goal is to help organizations respond to a real and growing business concern: how to keep customers safe without slowing them down.
As fraud risks continue to evolve, businesses can no longer think of security as a background feature. It is now part of the customer experience itself — shaping whether people feel confident enough to bank, shop, pay, play, and engage online.
Through SmartSafe NetIdentity, powered by GSMA-certified SIM Swap and Device Swap APIs, Smart and PLDT Enterprise are helping businesses build that confidence one safer digital interaction at a time.
