For another year, Honda Foundation, Inc. (HFI) has renewed its partnership with Tamang Ride PH, a road safety advocacy movement organized under the initiative of A Child’s Trust is Ours to Nurture, Inc. (ACTION). The relationship started in January 2025 as HFI aimed to widen its reach to its beneficiaries. With ACTION’s advocacy of specifically catering to children and beginner road users, HFI has been able to reach out to younger audiences through campus events aimed at educating students on proper road safety practices.
As a follow up to the recently concluded Kids on Safety events earlier this month, HFI and Tamang Ride PH joined forces once again to conduct Students on Safety last February 28, 2026 at the Paranaque National High School San Isidro Annex, Paranaque City. HFI and Tamang Ride PH representatives signed the Memorandum of Agreement (MOA) as part of the opening program.
While the Kids on Safety event was geared towards children aged 7-10 years old, Students on Safety was for teenagers aged 16-18 years old to learn about their responsibilities as future drivers and everyday commuters. It also served as their pre-licensing preparation as they will soon be eligible to apply for their own driver’s license. Tamang Ride PH curated these modules specifically for this target audience based on the foundations of Honda Safety Driving Center’s (HSDC) Teen Smart program. By the end of the event, 100 students were equipped with the proper mindset to follow traffic rules and correct riding practices. To make the experience feel more realistic, HSDC set up not only a Test Ride but also a Learn to Ride (LTR) activity to allow inexperienced and amateur riders to try out different Honda motorcycles onsite with the guidance of HSDC instructors.
Rie Miyake, President of HFI, said, “We are grateful to have found a partner like the Tamang Ride PH team. From their president and founder, Mr. Hajime Yokota, and even to the rest of the team, they truly embody the same passion we have for road safety, which you can see translates to our insightful and practical activities with them. We look forward to working with them once again. We hope we can inspire other Filipinos to be more involved in our advocacy since road safety should be a shared goal for all of us.”
With this extended partnership, Honda aims to strengthen its commitment to its 2050 global safety goal of achieving zero collision fatalities involving any Honda vehicle, and by 2030, the company aims to reduce the number of these fatalities by 50%.
Tamang Ride PH is a nationwide road safety movement dedicated towards creating safer roads for everyone, starting with children and new drivers. HFI joined Tamang Ride PH as a ‘Road Safety Ambassador’ in 2025, with HSDC participating in the development of educational materials. Members of HFI include Honda Cars Philippines, Inc. (HCPI), Honda Philippines, Inc. (HPI), Honda Parts Manufacturing, Corp. (HPMC), and Honda Trading Philippines Ecozone, Corp. (HTPE). To learn more about HFI, contact (02)-8581-6700 to 6799 and 0917-578-8723.
