AI adoption is now on the rise in the country as 46% of Filipinos have reported that they use Generative Artificial Intelligence (GenAI) monthly in their work, according to the latest Jobstreet by SEEK’s Decoding Global Talent Report 2024 with Boston Consulting Group and The Network.
The study is based on survey data from over over 150,000 respondents around the world including over 6,400 Filipinos employees from various industry backgrounds, educational attainment, and age groups.
When asked about the frequency of using GenAI in both their work and personal lives, 46% of Filipinos answered that they use GenAI monthly, slightly exceeding the global average of 39%. Filipino employees aged 18-24 are twice as likely to use GenAI compared to other age groups (64%).
50% of the respondents cited writing tasks as the main use of GenAI for work, while 58% cited skill development and learning as the main use of GenAI in their personal lives. Among industries, those who work in Digitalization and Data Sciences use GenAI most frequently, at 71%, followed by those in Information Technology (IT) at 65%.
When it comes to job impact, 82% of Filipinos believe that AI will change some aspects of their work, with 35% of Filipino workers anticipating a major impact that could eliminate or significantly transform their careers. Filipino talents in craft or physical work roles are the most concerned with the impact of AI, with 56% expecting significant changes to their roles. Meanwhile, those working in technical or engineering fields are the least concerned, with 28-30% of these respondents believing that their jobs will remain unaffected.
Despite the concerns about the effects of AI in some sectors of the job economy, over 70% of talent are willing to reskill to stay relevant during the age of AI, with 24% considering reskilling only when absolutely necessary. This is in contrast with trends globally, where employees are less inclined to reskill when facing significant job challenges.
When it comes to reskilling, most Filipino talents have noted analytical skills and functional/job-specific skills as the top areas to focus on. Similar to their peers in Southeast Asia, most Filipinos prefer to engage in watching videos or self-study to learn new skills for their careers. When it comes to having formal training within a company, Filipino talents prefer watching videos and online tutorials the most.
As AI adoption continues to rise, Jobstreet by SEEK recommends that employers shift from traditional training to exploring strategic upskilling and reskilling practices. Corporations and organizations may partner with educational institutions, other employers, trade unions, and other stakeholders. Jobstreet by SEEK also recommends enhancing GenAI adoption through work through specialized training programs and guided learning for employees.
“Though AI holds the potential to transform work as we know it, it’s not something we should fear. Through proper reskilling and upskilling with proper training, AI can serve as a reliable tool in bettering the way companies and organizations process their output, as well as improving efficiency among talent,” shared Dannah Majarocon, Managing Director, Philippines, Jobstreet by SEEK.
Check out the latest Decoding Global Talent Report 2024, GenAI Edition by visiting https://ph.employer.seek.com/market-insights/decoding-global-talent-ai-2024.
